POSTED: Tuesday September 19th 2017


LAUSANNE, Switzerland - SportAccord Convention is delighted to reveal the MediaAccord Conference Programme ‘Breaking New Ground - Areas of Opportunity in the Media Landscape’ under the overarching theme of marketing and sponsorship for its 16th edition in Bangkok, Thailand.

MediaAccord, one of the five conference programme streams at the SportAccord Convention, is set to take place on Thursday, 19 April 2018 and promises to be an action-packed afternoon. Kicking off at 13:30 with a media interview, delegates will get to hear the latest coming out of PyeongChang 2018.

This will follow with a scene setter ‘Changing media consumption demographics’ and look at the rapidly-changing media landscape and how best to take advantage of the myriad new technologies available.

Millennials are currently the largest living generation, the most lucrative market in the world, and have the largest annual buying power. They rarely watch television and traditional websites, marketing and advertising channels fail to register. They value authenticity and like to align themselves with organisations doing good in the world and give support to brands and events who have similar values. This panel session will examine how sport and media can do their jobs effectively when demographics, technology and priorities are forever shifting.

User-generated content (UGC) is playing a larger and more complex role in many aspects of sports brands, events, revenue generation and sponsorship. MediaAccord will host a round table and look at whether’ UGC is a threat or a bonus’ at this conference session.

‘Sports Apps for Dummies’ will provide the final session for MediaAccord. A fast-paced interactive Q&A is planned with knowledge experts providing insight in to how a whole range of user content can revolutionise a sport including athletes and fans, as well make an impact on your bottom line.

Any organisation involved in the business of sport can register and take part in SportAccord Convention. Delegate passes are currently available at CHF2,000 for a limited time only, providing access to the most prestigious network of key decision-makers in sport, the full conference programme, exhibition, social events including the Opening Ceremony and Closing Event, luncheons, evening cocktails and much more.

Further ground-breaking insights from leading experts can be seen from last year’s MediaAccord conference sessions including Greg Stremlaw who explained how CBC created a pioneering public broadcasting partnership model for the Rio Games; a panel session focused on both practical and strategic ways of enhancing relationships with media to tell better stories that fans and the public want to hear; discover how FIVB sought to maximise media exposure and its public profile for the sport; and from Nielsen Sports, understanding the changing trends in audience habits and media consumption.

Follow developments and updates via Twitter @saconvention using #SAC2018, as well as LinkedIn, and on Facebook

For Exhibition or Partner enquiries, please contact the sales team: or phone +41 (0)79 126 08 42

For media enquiries, please email Jenny Edmondson, Media Relations Officer:


SportAccord Convention
SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information about the SportAccord Convention visit:

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Keywords · SportAccord Convention · Bangkok

Name: Jenny Edmondson
Organization: SportAccord Convention
Phone: 4402032891690

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