POSTED: Tuesday April 4th 2017

LA 2024 to unveil International Sports Federation Commitment Plan at SportAccord Convention

Plan designed to guarantee closest ever collaboration with IFs, top-class sports presentation and US market growth

Aarhus, Denmark - In its presentation to the Association of Summer Olympic International Federations [IFs] today, LA 2024 will unveil its IF Commitment Plan: a set of policies designed to give International Federations a greater role in Games planning and presentation and maximum benefits from the $250 billion US sports marketplace.

The IF Commitment Plan is headlined by two brand new initiatives - the LA 2024 Sports Ambassador Program and an Annual IF Development Forum. The LA 2024 Sports Ambassador Program will see LA 2024 appoint experts and established leaders in the marketing, presentation and promotion of live sporting events to consult with every IF. LA 2024 Sports Ambassadors will ensure that the best elements of California’s innovative sports, creative, media and tech industries are applied to every sport and fully integrated into the Games planning process.

The LA 2024 Sports Ambassador Program is the first of its kind and would help grow the exposure, reach, participation and popularity of all Olympic and Paralympic sports. It aims to help each IF tap into the United States' $250 billion sports market - the largest in the world - connecting with 100 million young Americans and the next generation of fans around the world.

LA 2024’s proposed Annual IF Development Forum would assist all IFs in preparing for the LA 2024 Games. Open to both Summer and Winter IFs, the program would include Games workshops in which each sport can share opportunities and objectives for the LA Games, along with tailored sessions with leaders in sports presentation, marketing and new media to support the growth of every Olympic and Paralympic sport in the US.

In addition to the two new programs, LA 2024 will also today make a commitment to:

—Integrate every IF in a seven-year collaborative effort to create Venue Operating Plans, select the Event Director and support teams, and develop an optimized Test Event program.

—Establish partnerships with America’s most creative sports minds to assist every sport’s presentation and promotion.

—Deliver authentic, inclusive multi-sport experiences through the four LA 2024 Sports Parks, each designed to enhance ticketing, marketing and the festival atmosphere within a single secure perimeter.

—Accommodate International Technical Officials and National Technical Officials within a ten-minute shuttle ride of their venue, if not within walking distance.

—Provide training onsite at the Village for 51% of Olympians and 62% of Paralympians, with the remainder at their competition venues.

—An Organizing Committee budget for regular IF visits and freight grants for specific sports.

—Give every single Olympian and Paralympian two free tickets for each of their competitions, for the first time ever.

LA 2024 CEO Gene Sykes said: “LA 2024 fully recognizes the importance of the IFs in delivering a successful, sustainable and impactful Games. In many ways, our plan is their plan because their advice and feedback have played such a central role in developing our Games Concept. The LA 2024 IF Commitment Plan reflects the needs and the priorities of the IFs, and we believe it will give them a great platform to grow their sports in the US and around the world.”
LA 2024 Sport Director Doug Arnot said: “LA 2024 is excited by the prospect of working hand in hand with the International Federations to grow all Olympic sports. We’re looking to put LA’s leading storytellers and technologies at the service of the IFs - the world’s best sports minds - to ensure every sport can tap into the large and growing US sports market. By attracting younger audiences and participants to Olympic sports, LA 2024 and the IFs can help enhance the financial security of the Olympic Movement.”

For more information visit
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Keywords · LA2024 · Olympics

Name: La 2028 Media
Organization: LA 2028
Phone: 14243204513

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