POSTED: Tuesday April 4th 2017
FOR IMMEDIATE RELEASE

LA 2024 pledge to Olympic family: "Something creative and new - not more of the same"

Aarhus, Denmark - In a powerful presentation to the Association of Summer Olympic International Federations General Assembly today, LA 2024 pledged “something creative and new - not more of the same” at this "important time" for the Olympic Movement.

The LA 2024 presentation was delivered at the SportAccord Convention to ASOIF General Assembly attendees including IOC Members, sports industry leaders from around the world and representatives of the international media. The presentation had a dual focus: LA 2024’s unique operational, sporting and commercial offering to the International Sports Federations [IFs]; and why LA 2024 is best placed to help the Olympic Movement deliver on its priorities for the next seven years and beyond.

Los Angeles Mayor Eric Garcetti, LA 2024 Chairman Casey Wasserman, LA 2024 CEO Gene Sykes and LA 2024 Chief Strategy Officer Angela Ruggiero presented on behalf of LA 2024.

Mayor Eric Garcetti, who was re-elected last month with 81% of the vote - the highest margin of victory in more than a century of LA mayoral elections - set out why the City of Angels represents the ideal partner for the Olympic Movement today: “It’s important we draw a distinction in our vision here today, because although many believe the two bids in this race are quite similar, they are, in fact, very different….LA 2024 offers the Olympic Movement something creative and new - not more of the same."

"First, we don’t have to build a single permanent new venue. That’s very important because it means a “no risk, no surprises” budget. Next, we can harness the 100 million people under 25 in America, and the power of our $250 billion-dollar sports market for your sports. And finally, we can help create a new Olympic connection to the world’s youth with the incredible intersection of new media, technology and Hollywood storytelling found only in California."

LA 2024 CEO Gene Sykes stressed how the bid had eliminated the risks associated with acquiring land and building a first-class Olympic and Paralympic Village from scratch, by using the existing facilities at UCLA: "Reducing risk is the difference between success or frustration in any complex endeavor. That’s why our Village makes so much sense - it takes a huge risk off the table, for everyone.

"We could have built a new Village, and we looked at 25 sites; but it would’ve been irresponsible to do so given the unprecedented quality and legacy that UCLA offers - and that resourcefulness is precisely what Olympic Agenda 2020 calls for."

Angela Ruggiero - the IOC Athletes’ Commission Chair and Executive Board Member speaking in her capacity as LA 2024 Chief Strategy Officer - revealed LA 2024’s plans to give IFs a greater role in the planning and presentation of their sports: “Our commitment to the IFs is not just for the 16 days of the Games in 2024; it is for the seven year build-up and beyond. LA 2024 will create a close relationship between our OCOG, the IFs’ leadership and our venue operators. This has never been implemented on a consistent, Games-wide scale.”

Ruggiero also highlighted two new IF-focused programs proposed by LA 2024: the LA 2024 Sports Ambassador Program, connecting IFs to Californian business leaders to maximize commercial opportunities in the United States; and an Annual IF Development Forum, designed to provide resources to support IF growth.

LA 2024 Chairman Casey Wasserman closed the presentation by describing why Los Angeles is the 2024 Candidate City that promises the Olympic and Paralympic Movement new ideas and creativity, credibility and stability, and reduced risk for the next seven years and beyond: “LA 2024 is not a government project, with all the risk and uncertainty that implies in today’s world. Just like our bid, our Games will be privately funded and privately managed, free of government interference. LA 2024 will achieve two very important goals: minimize financial and execution risk, and maximize the experience for each of your sports at the Games."

“The bottom line for everyone is that the bid we delivered to you in February of this year is the Games we will host in July 2024, if we win. I think we all agree that 2024 must be a transformative Games for the Movement; this means the next seven years can actually help define the next 100 years.”

"We bid on the Games because we love the Games, and, we believe in this Movement. Our bid isn’t about money, or ego, or boosting American pride, or even winning or losing - it’s about something much deeper: it is about ensuringthat every child’s Olympic dream is achievable, as far into the future as possible. To us, that’s a dream, worth sharing."


The full text of LA 2024's presentation is below:

ASOIF President, Mr Ricci Bitti, ASOIF Council, Presidents and Secretaries General of the summer IFs and delegates, Olympic & Paralympic Family friends - thank you for inviting us here to beautiful Aarhus. We would also like to say “hello” to our friends at Paris 2024.

Good afternoon everyone, I’m Eric Garcetti, the mayor of Los Angeles, California. 

It’s my pleasure to share our vision for the 2024 Games with you.

It’s important we draw a distinction in our vision here today, because although many believe the two bids in this race are quite similar ... they are, in fact, very different.

LA 2024 was crafted precisely to address this important time for the Olympic Movement.

What’s so different about LA 2024? Well, for starters, we have an incredible level of 88% public support. LA is a city in love with the Olympics - it’s part of who we are because it’s in our DNA.

We began our bid by taking Olympic Agenda 2020 to heart - it is the basis for every decision we’ve made as a bid committee.

What else is different about us? Well, we believe LA 2024 offers the Olympic Movement something creative and new - not more of the same.

This is an important time for our Olympic Movement; a time that requires new thinking, new ideas and new solutions.

LA 2024 is in a unique position to respond to these risks, because ...

First, we’re a young city, full of fresh, new ideas.

Second, we’re not focused on the last 100 years, we are focused on the next 100.

And finally, we’re a city that is not defined by a single culture; almost 40% of my fellow Angelenos were born outside the United States - that, my friends is unity, not simply diversity. We’re the face of the world today, and of our country tomorrow.

So how can LA 2024 help connect the Games to the future? Here’s our plan:
• First, we don’t have to build a single permanent new venue, that’s very important because it means a “no risk, no surprises” budget;
• Next, we can harness the 100 million people under 25 in America, and the power of our $250 billion-dollar sports market for your sports; and finally,
• Finally, we can help create a new Olympic connection to the world’s youth with the incredible intersection of new media, technology and Hollywood storytelling found only in California.

How can we do all of this? Because we’re a “no risk and no surprises” bid. We’re an optimistic, creative and fun city.

LA is a place where anything is possible.

Thank you, and now let me introduce the CEO of LA 2024, Gene Sykes. 


Thank you, Mayor, and good afternoon, everyone.  It’s nice to see so many friendly faces, all in one place! 

As we all know, one of the biggest challenges for any Games is the delivery of the Olympic & Paralympic Village.

As we’ve seen, it is an enormous project to acquire the land and deliver a first-class Village; it can easily overwhelm the energy and resources of the organizers.

Well, we believe we have a better answer for you. 

Just as in 1984, LA 2024 offers an existing facility for our Village. We’re proud to repeat history because a fully functioning Village solves a lot of problems, for all of us - with no surprises and no risk.

Now, I’ve been a banker for over thirty years. That means I specialize in reducing risk -  and reducing risk is the difference between success ... or frustration ... in any complex endeavor. That’s why our Village makes so much sense - it takes a huge risk off the table, for everyone.

Our Village is situated on the stunning campus of the University of California at Los Angeles. We call it UCLA, and over 16,000 young people from over 130 countries call it “home”, every day.

The Village is nestled between the beautiful Santa Monica mountains and the Pacific Ocean, offering Olympians and Paralympians a home unlike any in the past.

It’s more like a resort than a college campus, which may explain why almost 120,000 of the world’s best students applied to attend UCLA last year.

Despite what you may believe about LA traffic, most Olympians and Paralympians are 30 minutes or less from their venues. This is because our Olympic Route Network will have 100 percent dedicated lanes, all operating 24 hours a day, 7 days a week.

We could have built a new Village, and we looked at 25 sites; but it would’ve been irresponsible to do so given the unprecedented quality and legacy that UCLA offers - and that resourcefulness is precisely what Olympic Agenda 2020 calls for.

Many of you in this room know about the quality of our Village because you’ve seen it for yourselves. The athletes’ residences are beautiful, spacious, and modern; and dining options provide incredible convenience and choice. 

Let me close by saying that I’ve had the opportunity to meet and learn from many of you in this room. In a very real way, our plan is your plan because your advice is reflected in every aspect of it.

Thank you, and now let me introduce our Director of Strategy, IOC Athlete Commission


Thanks, Gene, and good afternoon dear IF Presidents and friends; it’s a real honor to be here.

During our many meetings with you, one thing came through loud and clear: you all want a greater role in the planning and presentation of your sports at the Games.

We understand that.

Our commitment to you isn’t just for the 16 days of the Games in 2024, it is for the seven years leading up to them, and beyond.

Based on your feedback, we’ve created a several new unique commitments just for you.

Now, this is a long list, so hang in there with me - I promise you’ll like it. 

We will work directly with you on your Venue Operating plans; and, we will jointly appoint an Event Director for each venue.

Next, we will connect you with America’s most creative minds to help with your sport’s presentation at the Games.

Are you tired of being so far away from venues?  Well, LA 2024 will provide accommodations for ITOs and NTOs that are within walking distance to the venues or, a ten-minute shuttle ride.

We know how important it is for you to stay in touch with the OCOG, so we’ve created a dedicated budget for your regular IF visits, and, we have Freight Grants for specific sports.

And, for the first time, we commit to give all athletes two free tickets for each of their competitions.

But wait!  There’s more…!

We have two new programs to help you ...

The first is our Sports Ambassador Program, which will be chaired by the Chairman and CEO of The Walt Disney Company, Mr. Bob Iger. This program will identify business leaders in California to work with you to maximize commercial opportunities in the United States.

And second, an Annual IF Development Forum - for all IFs - Winter and Summer - designed to give you the needed resources to grow your potential in the US.

We will create a close relationship between our OCOG, your Federation’s leadership, and our venue operators - this has never been implemented on a consistent, Games-wide scale.

We’ve spoken a lot about innovation here today and I think it’s important to really emphasize what we mean. 

We want to use every unique asset and resource that LA has to offer to give your sports greater opportunities for success, not just in the short-term, but for 2024 and beyond ... because the success of every single Federation is the basis for the success of the Olympic and Paralympic Games.

Thank you, and now please welcome LA 2024 Chairman, Casey Wasserman to close our presentation.


Thanks Angela, and good afternoon.

My topic for today is our Games Concept, but first, let’s talk about the elephant-in-the-room - the 24/28 Games.

We believe that the 24/28 discussion makes a lot of sense, and it’s is fortunate that the IOC has two great cities to consider, each capable of hosting magnificent Games in 2024.

The important thing to keep in mind is that no city, or nation, has all the answers to the challenges that lay ahead for the Movement - we know we certainly don’t.

Just by looking around the room today, it’s clear the strength of the Olympic Movement is its incredible diversity. 

Our goal at LA 2024 is to play our part, along with the rest of you, in serving the Movement going forward.

The reality is, we’re a bid committee. And as I said, we don’t have all the answers ... but we do have a big dreams.

And like all bid cities, we want to share our dreams with you.
LA 2024 wants to bring new ideas and creativity to the Games - not more of the same ...

What is new about LA 2024? Well, for one thing our bid is not a government project, with all the risk and uncertainty that implies in today’s world.

Just like our bid, our Games will be privately funded - and privately managed - free of government interference.

LA 2024 will achieve two very important goals: minimize financial and execution risk, and maximize the experience for each of your sports at the Games.

We also wanted as many sports as possible to have an Olympic Park experience. 

So, imagine FOUR incredible Parks around LA, each with clustered sports in multiple venues, lots of entertainment and dining options, and incredible Live Sites - all within single, secured perimeters.

We also have 8 stand-alone venues including Beach Volleyball on Santa Monica Beach, and the new $3 billion-dollar NFL stadium that will be delivered at zero cost to LA2024.

LA is the most vibrant sports market in the world - we host 12 million spectators a year - and the organizations that use our venues demand the absolute best. That’s why we chose them, just for you.

The bottom line for everyone is that the bid that we delivered to you in February of this year, is the Games we will host in July 2024, if we win.

I think we all agree that 2024 must be a transformative Games for the Movement; this means the next seven years can actually help define the next 100 years. 

This bid is important to me, because I’ve dedicated my life to sport.

Every person on our team is extraordinarily proud of our country’s long-term commitment to the Olympic Movement; in fact, no other nation has volunteered to host the Games more than America. We bid on the Games because we love the Games, and, we believe in this Movement.

Our bid isn’t about money, or ego, or boosting American pride, or even winning or losing - it’s about something much deeper:

It is about ensuring that every child’s Olympic dream is achievable, as far into the future as possible. To us, that’s a dream, worth sharing.

Oh. And there’s one more thing… when you do come to LA in 2024, or frankly, anytime; give me a call.

LA is whatever you want it to be, and I’d love to share all of it, with you.

Thank you and this concludes our presentation.

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Keywords · LA2024 · Olympics


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