POSTED: Tuesday December 22nd 2015
FOR IMMEDIATE RELEASE

Korea Tourism Organization (KTO) signs MOU supporting the tourism industry for the 2018 Olympic and Paralympic Winter Games

The PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG) signed a Memorandum of Understanding (MOU) with the Korea Tourism Organization (KTO) that will establish a strong partnership with the tourism industry for the successful hosting of the winter Games. The agreement was formalized today at an official ceremony in the POCOG office in Seoul and POCOG President Yang-ho Cho and KTO CEO JUNG Chang-soo were in attendance.

KTO is an organization affiliated to the Korean Ministry of Culture, Sports and Tourism that is commissioned to promote the country’s tourism industry. Under the agreement of this MOU, KTO will help promote the Olympics and Paralympics both domestically and abroad as well as further strengthen the foundation of the culture and tourism industry showcasing the PyeongChang 2018 Games.

Both organizations have agreed to work together to promote the PyeongChang 2018 Games at key international exhibitions and highly popular Hallyu “Korean wave” performances. They will collaborate on a number of joint projects including inviting international media and travel agencies to visit and discover what host city PyeongChang and the Republic of Korea have to offer. KTO will also cooperate with POCOG’s sponsors to develop tourism products with offerings such as accommodations, culture, cuisine, shopping and more. It will also run a targeted domestic promotional campaign creating a special atmosphere around the excitement of the Games sparking the public’s interest and desire to experience the first Korean Winter Olympics and the wealth of winter sports that the areas offer.

Signing the MOU, POCOG President Yang-ho Cho noted, “It is a great pleasure to work together with the KTO promoting PyeongChang 2018, which is striving to expand the “Korean wave” all over the world, and to attract foreign tourists to Korea. Both organizations will put forth our best efforts in preparing PyeongChang 2018 to be successful to inspire both domestic and international tourists to visit the PyeongChang 2018 Games and to experience our world class winter sport system.”

KTO CEO JUNG Chang-soo replied, “KTO will strive to make Korea as an emerging power in winter sports tourism by actively promoting the PyeongChang 2018 Games at international events as well as pursuing a number of joint projects.”

Last November in London, POCOG and KTO successfully co-managed the PyeongChang 2018 Olympic and Paralympic Games promotional booth at the World Travel Market (WTM), and both organizations will actively collaborate to strengthen their alliances abroad.

For more information:

CONTACT:   

POCOG Press Office: pressoffice@pyeongchang2018.com
Flickr: http://www.flickr.com/photos/pyeongchang2018_kr
Web: http://www.pyeongchang2018.com/horizon/eng/index.asp
Facebook: https://www.facebook.com/PyeongChang2018
Twitter: https://twitter.com/2018PyeongChang

About POCOG

The PyeongChang Organizing Committee for the Olympic and Paralympic Winter Games (POCOG) will host the XXIII edition of the Olympic Winter Games on 9-25 February 2018. Over 80 countries and 6,000 athletes are expected to take part in the first Olympic Winter Games to be held in Asia in 20 years. Seven sports comprising 15 disciplines will be on the official program.

The PyeongChang 2018 Paralympic Winter Games will take place on 9-18 March 2018, with approximately 50 countries and 690 athletes competing. Five sports are on the Paralympic program.
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POCOG Press Office

The PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games

Address)  8F, Korean Air Bldg., 117, Seosomun-ro, Jung-gu, Seoul, 100-813, Korea
Office) +82.2.2076.2195~7
Email)  pressoffice@pyeongchang2018.com
Web)  http://www.pyeongchang2018.com
Flickr)  http://www.flickr.com/photos/pyeongchang2018_kr
Facebook) https://www.facebook.com/PyeongChang2018
Twitter) https://twitter.com/2018PyeongChang

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Keywords · PyeongChang 2018 · Winter Olympics · Paralympics · Korea Tourism Association


Name: Pocog Press Office
Organization: PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games
Email:
Phone: 82333502197
URL: http://www.pyeongchang2018.com


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