POSTED: Monday April 6th 2015

Samsung Group signs on as domestic sponsor to support the PyeongChang 2018 Olympic Winter Games

PyeongChang 2018 Official Local Sponsorship Agreement with Samsung © POCOG
PyeongChang 2018 Official Local Sponsorship Agreement with Samsung © POCOG

The official signing in Seoul © POCOG
The official signing in Seoul © POCOG

Seoul, April 6 - The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has signed an official local sponsorship agreement with Samsung Group. A special signing ceremony was held in Seoul, Korea, today afternoon.

Samsung Group has agreed to support POCOG with a sponsor package valued at KRW 100 billion to officially become a domestic partner working in various business areas across the Samsung group.

To date, the POCOG has signed a total of six domestic sponsorship agreements with Samsung Group, Korean Air, KT, Youngone Outdoor(The NORTH FACE Brand), Pagoda Education Group and Samil PricewaterhouseCoopers, and achieved 41 percent of its sponsorship target.

The Samsung Group local support agreement with POCOG comes in addition to its Worldwide TOP Partnership with the IOC. The TOP sponsorship contract has been extended until 2020 and comprises the sectors for wireless communications equipment, tablet PC, notebook computer and desktop PC.

Samsung has been acknowledged as the key player in realizing the 'Smart Olympics' by providing its innovative technologies. The corporation has provided outstanding products to previous Olympic Games as the Worldwide TOP Partner of the IOC in the Wireless Communication category since the Nagano 1998 Olympic Winter Games.

Commemorating the signing ceremony, PARK Sangjin, President of Corporate Relations, Samsung said, "Samsung Group is thrilled that Korea has won the right to host the Olympic Winter Games. The Corporation demonstrates its support by extending the domestic marketing rights for PyeongChang 2018 that are already in place through the TOP (The Olympic Partner) contract with the IOC."

He continued "Indeed, Samsung has made a meaningful decision to provide additional support for the PyeongChang 2018 organizing committee to contribute to the successful Olympic Winter Games. This sponsorship agreement furthers our efforts to commit to social responsibility as a corporate representative of Korea."

POCOG President CHO Yang-ho noted, "We are happy to have Samsung support in addition to the TOP partner agreement with POCOG. We are confident that this sponsorship agreement will encourage other Korean companies to join as sponsors for the PyeongChang 2018 Olympic and Paralympic Winter Games."

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The PyeongChang Organizing Committee for the Olympic and Paralympic Winter Games (POCOG) will host the XXIII edition of the Olympic Winter Games on 9-25 February 2018. Over 80 countries and 6,000 athletes are expected to take part in the first Olympic Winter Games to be held in Asia in 20 years. Seven sports comprising 15 disciplines will be on the official program.

The PyeongChang 2018 Paralympic Winter Games will take place on 9-18 March 2018, with approximately 50 countries and 690 athletes competing. Five sports are on the Paralympic program.

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Keywords · PyeongChang 2018 · Winter Olympics · Paralympics · Samsung

Name: Pocog Press Office
Organization: PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games
Phone: 82333502197

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