POSTED: Thursday April 10th 2014


SportAccord is taking place in Belek/Antalya Turkey April 6-11

BELEK / ANTALYA, Turkey - Global sport can look ahead to growth and more fan engagement during the next five years, while its greatest challenge will be in making sport more appealing to young people, according to a major survey conducted by sports marketing research firm Repucom of delegates to SportAccord Convention 2014 taking place from April 6-11 in Belek / Antalya, Turkey. The results were revealed at the Convention today.

The fascinating survey gives an insight into the minds of the leaders of sport as Repucom polled more than 1500 participants of the 12th annual world sports summit about their views on the future. The results of the Repucom survey are based on a representative sample of delegates from international federations predominating, along with cities and event organisers also strongly represented in the replies. The survey was created in line with the “Sport’s New Frontier” theme of the SportAccord Convention 2014 conference this year.

In the Convention attendees’ point of view, disability sports (cited by 72% of respondents), women’s football (58%) and snowboarding (58%) were the genres mentioned most often as increasing in relevance during the next five years. Over 90% of those taking part in the survey said that the internet and mobile media would become stronger, while 86% of respondents agreed that the significance of women in sports would grow around the world.

Of the key challenges ahead, making sport more relevant to young people was cited by 94% of survey participants, while 91% said the main way to get young people to watch more sports is through more use of social, digital and mobile media by broadcasters.

“You can only have an influence on how sports events will be structured and marketed if you understand the sport business and how it is changing,” said Thomas Zimmermann, Repucom Global Director of Marketing and Communications. “We are proud to be the official sports marketing research partner to the SportAccord Convention and to have had the opportunity to conduct research amongst the congress delegates. The results of our survey will help draw a picture of the current status of the international sports federations’ business.

“We are hugely impressed by the quality of all the work Repucom has done in this survey,” said SportAccord Convention Managing Director Nis Hatt. “It is gratifying to see so many of our delegates taking part. Their opinions on the future of sport will already enable us to add value to conference sessions right here in Belek as well as helping us in planning for the future.” 

To see the entire report, visit

Held in a different city every year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, featuring a dynamic exhibition as well as the annual general meetings of governing bodies of world sport.

Belek/Antalya is a developing sports hub which recently hosted the 2013 World Archery Championships. In addition, the area will welcome in May the 2014 Turkish Airlines Ladies Golf Open which is part of the Ladies European Tour.

For more conference information, including a full list of confirmed speakers, visit

Contact to learn about promotional opportunities at SportAccord Convention 2014.

About SportAccord Convention

SportAccord Convention is the world's premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, businesses and other organisations in the development of sport.

Owned by SportAccord, ASOIF and AIOWF, SportAccord Convention annually brings together representatives from more than 100 international sports federations and organisations affiliated to SportAccord (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of the International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Members of SportAccord), in addition to the International Olympic Committee Executive Board.

About Repucom

Repucom is a global leader in sports marketing research. Utilizing the leading technology and facilities for market research, media evaluation and commercial auditing, Repucom has created the industry’s first global, full-service portfolio for sports marketing research and consultancy. The company provides a single, independent source of holistic market data and insights to help its clients achieve value in their marketing and sponsorship activities.

Since its founding in 2004, Repucom has become established as the research provider of choice for over 1,000 of the top rights holders, brands, agencies and broadcasters in sports and entertainment worldwide.

Repucom merged successfully with SPORT+MARKT in 2010 and later completed the acquisition of fellow industry pioneers IFM Sports, including IFM Sports Marketing Surveys.

In 2013, the companies were united under the Repucom brand, bringing together over 1,400 employees in 20 wholly-owned and operated offices worldwide. Later that year, Repucom acquired Milan-based sports marketing agency Immagine & Sport, which was renamed asRepucom Italia. The combined business draws on more than 25 years of experience and accumulated insights.

Media Contacts

Jay Stuart
Head of Media Relations
SportAccord Convention
Mobile : +44 7747 805 075

Ilka Wendlandt
Global Head of Corporate Communications
Phone: +49 221 430 73 132
Mobile: +49 172 309 4275

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Keywords · SportAccord · Belek · IFs · sports · Olympics · Repucom

Name: Jenny Edmondson
Organization: SportAccord Convention
Phone: 4402032891690

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