POSTED: Monday April 7th 2014


BELEK / ANTALYA, Turkey - Hosting SportAccord Convention 2014 will give a significant boost to the economy of host city Belek / Antalya in Turkey, according to research revealed today at the Convention by PwC, the global network of professional services firms.

PwC announced that holding SportAccord Convention, from April 6-11 at the Susesi Convention Centre, will boost the local economy by an estimated US$3.85 million and, perhaps more importantly, contribute to Antalya and Turkey’s achievement of its longer-term development goals. The 12th annual edition of the Convention will attract more than 1,500 delegates from all around the world, most of whom will stay in the city for the entire week.

PwC, a Gold Partner of the SportAccord Convention, estimates the direct economic impacts of the 2014 event at US$2.25 million in spending of non-resident participants in the event. Local companies benefit from this spending, which would not exist without the Convention. The largest share of direct spending will go to hotels and restaurants (83.6 percent). The transportation, social and cultural services, and retail industries are also expected to benefit from the direct impacts of SportAccord Convention.

Indirect economic impacts, as the initial spending triggers a ripple effect through the value chain of the local economy, are estimated at US$1.59 million.

PwC believes that SportAccord Convention will support the Turkish government’s 2023 Strategic Plan and the region of Antalya’s development plan through several intangible impacts:

• Encouraging business activity in areas related to the event by supporting development of social networks and intercultural contacts
• Attracting further major events to Antalya by demonstrating the region’s ability to host such events
• Promoting Antalya as an important global destination for sporting and cultural activities by hosting a significant number of delegates from all over the world and publicizing the event through global media
• Inspiring healthy lifestyles by promoting sports and the hosting of sports events.

Bob Gruman, Managing Partner of PwC’s Global Sports Mega-Events Centre of Excellence stated: “SportAccord Convention has become an important vehicle for popularizing sport and healthy lifestyles worldwide. Hosting 1500 delegates from global sports associations and media for a full week also provides an excellent opportunity to promote Antalya’s beautiful landscape and rich cultural heritage, while encouraging delegates and guests to visit the city again for personal or business reasons.”

“We are extremely pleased to know that our event will deliver real economic benefit to Belek and Antalya,” said SportAccord Convention Managing Director Nis Hatt. “To be validated by PwC’s authoritative research means a great deal to our organisation and to our stakeholders.”

To see the entire report, visit
Held in a different city every year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, featuring a dynamic exhibition as well as the annual general meetings of governing bodies of world sport.

Belek/Antalya is a developing sports hub which recently hosted the 2013 World Archery Championships. In addition, the area will welcome in May the 2014 Turkish Airlines Ladies Golf Open which is part of the Ladies European Tour.

For more conference information, including a full list of confirmed speakers, visit

Contact to learn about promotional opportunities at SportAccord Convention 2014.
About SportAccord Convention

SportAccord Convention is the world's premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, businesses and other organisations in the development of sport.

Owned by SportAccord, ASOIF and AIOWF, SportAccord Convention annually brings together representatives from more than 100 international sports federations and organisations affiliated to SportAccord (General Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of the International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Members of SportAccord), in addition to the International Olympic Committee Executive Board.

About PwC

PwC firms help organisations and individuals create the value they’re looking for. The group is a network of firms in 158 countries with over 180,000 people who are committed to delivering quality in assurance, tax and advisory services.

PwC has a proud history of providing professional services to the organisers of sports mega-events around the world.

For more information on PwC's Global Sports Mega-Events Centre of Excellence, including access to PwC’s Thought Leadership publications related to sports mega-events, please visit us at

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see for further details.

Media Contact

Jay Stuart
Head of Media Relations
SportAccord Convention
Mobile : +44 7747 805 075

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Keywords · SportAccord · Belek · IFs · sports · Olympics · PWC

Name: Jenny Edmondson
Organization: SportAccord Convention
Phone: 4402032891690

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