POSTED: Tuesday July 16th 2013


“Growing the Global Rugby Family” will be the central theme of the inaugural IRB World Rugby Conference and Exhibition (IRBWRCE), taking place in Dublin, Ireland, on November 17-21, 2013.

An exciting line-up of expert speakers and themed discussions designed to support and promote the future development of the Game around the world as well as maximising elite performance in the sport will underpin the programme.

As Rugby prepares to re-join the Olympic programme with Rugby Sevens in Nanjing at the 2014 Youth Olympic Games and Rio 2016 Summer Olympic Games, the IRBWRCE conference programme will discuss and debate how national Member Unions, clubs and the Rugby industry can maximise the profile the sport will receive through its inclusion on the biggest stage of all - the Olympic Games.

With the growth of the Game coinciding with an explosion in digital media, Rugby and the digital environment will also be in the spotlight, with discussion around how digital marketing and effective use of social media can ensure an ever-increasing Rugby audience and bring fans and commercial partners closer to the action.

The international growth of Rugby will also be highlighted in a conference session designed for countries and cities interested to learn about hosting future IRB events. It will highlight the IRB event programme and provide insight from those that have been successful in winning bids to host Rugby events, as well as those responsible for delivering outstanding rugby events in the future, with a focus on Rugby World Cup 2015.

Bernard Lapasset, Chairman of the IRB, said: "These are exciting times in Rugby with unprecedented growth and interest around the world. At the IRB we are committed to working with our Member Unions, teams, players, coaches, sponsors and businesses that invest money, time, energy and effort in the global development of the Game, to leverage the positive impact from community level to the elite level. This exciting conference programme has been designed to benefit our stakeholders so that we may work together to create a bright future for our sport".

Additional conference sessions will focus on key IRB priorities and include: 'Developing a Performance Mentality', 'Player Welfare' and 'Growing Participation'. Further details about each session, as well as confirmed speakers, will be announced in the coming weeks.

The IRBWRCE is a two-day event that includes a conference, exhibition and social programme, and will run alongside the IRB General Assembly and the IRB Medical Commission Conference, creating a truly international gathering of stakeholders in Rugby.

A discounted delegate rate is in effect for those booking their place before the end of the day (GMT) on Wednesday 31 July via the website

Contact to learn about promotional opportunities at the 2013 IRB World Rugby Conference and Exhibition, or for more information about the event, visit


Media information

About the IRB World Rugby Conference and Exhibition
The IRB World Rugby Conference and Exhibition will create a truly international gathering of stakeholders in rugby. It will incorporate a series of meetings, a medical specific and general rugby conference, a variety of social activities, and an exhibition where Organising Committees of IRB events, Rugby World Cup Partners, industry suppliers and commercial partners will host meetings with international colleagues from around the world. The IRB World Rugby Conference and Exhibition will include:

Private sessions
• IRB General Assembly
• IRB Medical Commission Conference

Open to all
• 2 x day rugby conference programme
• 2 x day exhibition
• Networking and social programme

For media enquiries about the IRB World Conference and Exhibition, please contact Gemma Williams Fox, Communications Events and Operations Coordinator at the IRB:

Tel       +353-1-240-9207
Fax       +353-1-240-2901
Mob     +353-86-041-9486

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Keywords · rugby · IRB · rugby sevens · rugby7s · rugby world cup · bernard lapasset · Rio 2016 · Olympics · Performance · Participation

Name: Jonny Murch
Organization: RedTorch Ltd
Phone: 02070368081

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