POSTED: Friday September 14th 2012
FOR IMMEDIATE RELEASE
HELPING VENUES TO GET IN AT THE DEEP END
With the London 2012 Olympics having provided another hugely impressive platform for aquatic sports, attention has now turned to the next four-year cycle running up to Rio de Janeiro’s staging of the 2016 Games.
Myrtha Pools, an Official Partner of the International Aquatics Federation (FINA), certainly does not need reminding that the world of sport rarely stands still.
Myrtha played a crucial role in the sporting feats witnessed in London by supplying seven pools to ensure athletes could perform at their peak in the Aquatics Centre and Water Polo Arena.
Through the installation of pools, the company is in a perfect position to judge the growth markets for aquatic sports, with Brazil set to be at the forefront of developments over the next four years.
“We are experiencing a considerable growth of business and requests from Southeast Asia in general, from Russia and from Canada,” said Myrtha Pools chief executive Roberto Colletto.
“In Europe, France is probably the country where we see more continuity in large projects that normally include both swimming and leisure water.
“We have recently received some interesting requests from Brazil, which will need a certain number of new facilities or renovations for the 2016 Rio Olympics.”
London 2012 marked Myrtha’s third Olympic experience after supplying pools to Beijing’s 2008 Games and Atlanta back in 1996.
Colletto admits that Myrtha did face some challenges in the development of the three 50-metre and four 33-metre pools for London 2012, but stated that overcoming the hurdles was a rewarding experience that allowed the company to introduce groundbreaking new technology, which it will be showcasing at the FINA World Aquatics Convention 29 October - 1 November 2012 in Moscow (http://aquaticsconvention.fina.org).
Water polo events at London 2012 were enlivened by the use of the Waterpolo Visual System (WVS), a joint project between Myrtha and Aqvatech Engineering.
Utilising LED markings placed in specific areas inside and outside the pool, WVS updates athletes, referees, judges, spectators and television viewers on all aspects of a water polo game, enhancing understanding of the sport and also providing greater transparency for referees and judges.
Regarding Myrtha’s impression of London 2012, Colletto said: “The experience has been very good but not easy, as the safety measures and the general working conditions in London have been quite strict and this has sometimes slowed down the installations.
“Anyway, we are very proud of having supplied the pools and certainly the return of image that Olympics bring is always very relevant.
“We have also had the chance to install and show our new Waterpolo Visual System.”
Having been founded in 1961 in the Italian town of Castiglione delle Stiviere, Myrtha has grown over the past 50 years to employ around 200 people and utilise over 300 dealers and installers worldwide.
Colletto believes Myrtha’s relationship with the aquatics community as a whole has been crucial to the company’s growth.
He said: “We have always been very close to the swimming community, not only because we are the technical partner of a dozen national federations, but also because among our employees, consultants and representatives we have always had a number of former coaches, swimmers and generally knowledgeable people who have given us many good inputs for our product development.
“In recent time we have also started the Myrtha Ambassador Program, which includes former swimmers of the calibre of Alexander Popov, Gustavo Borges, Mike Mintenko and Ryk Neethling.
“They not only represent us in their respective countries, but are also giving us interesting suggestions on the basis of their very successful experiences as Olympic swimmers.”
Looking to the immediate future, Colletto said Myrtha’s focus will now be on December’s FINA Short Course World Championships in Istanbul before Barcelona hosts the Long Course Championships next year.
Myrtha will also be installing six large pools for Myanmar’s staging of the 2013 Southeast Asian Games, with Colletto adding that Canada will be the scene of some “very large facilities”.
Concerning the next big advances in the pool industry, he added: “We are seeing some good developments in recent times.
“I would quote in particular regenerative media filters, which are improving the water quality.
“We are also seeing improvements in moveable bulkheads and moveable floors, which help make the pool more flexible.
“From our side we have recently developed a LED light pacing system (Virtual Trainer) besides the Waterpolo Visual System.
“We are also making a big investment in CFD (computational fluid dynamics), which will help us to simulate the water circulation with a very high precision before we build a pool.
“This will be very important to make sure that the water quality will be very good, but also to ensure that the water flows will not disturb the swimmers.”
About FINA World Aquatics Convention
The FINA World Aquatic Convention is a biannual event which enables all areas of the aquatic community to share knowledge and ideas, build relationships and develop an exciting and positive future for the sport.
The 2nd FINA World Aquatics Convention will take place in Moscow from 29 Oct - 1 Nov 2012, and will build on the success of the inaugural event which took in Punta del Este, 2010.
Learn more at http://aquaticsconvention.fina.org
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Name: Jonny Murch
Organization: RedTorch Ltd
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