POSTED: Wednesday January 11th 2012
FOR IMMEDIATE RELEASE

U.S. Olympic Committee launching Road to London Tour with five stops in 2012

Tour to include athlete meet-and-greets, interactive sport experiences, Team USA giveaways

COLORADO SPRINGS, Colo. - With New Year’s Day officially ringing in the year of the London 2012 Olympic and Paralympic Games, the U.S. Olympic Committee is launching the Road to London Tour, a five-stop interactive experience bringing the spirit and excitement of the Games to Team USA fans around the country. The tour will include athlete meet-and-greet autograph sessions, fan sport experiences, interactive elements, Team USA giveaways and sponsor engagement.

All of the Road to London Tour stops are free and open to the public. For the latest event details and times, visit TeamUSA.org. The tour will make the following stops in 2012:

Jan. 12-14 - Houston, Texas (Discovery Green)
U.S. Olympic Team Trials - Track & Field: Marathon

Feb. 18 - Salt Lake City, Utah (Gateway Mall)
10 year anniversary of the Salt Lake City 2002 Games

April 18 - New York City, N.Y.
100 Day Countdown to the London 2012 Games

June 28-July 1 - San Jose, Calif.
U.S. Olympic Team Trials - Gymnastics: Artistic

July 13 - Chicago, Ill.
U.S. Olympic Hall of Fame; Team USA Digital Send-Off

“The Road to London Tour is all about sharing the magic of the Olympic and Paralympic Games and the spirit of our amazing athletes with the America public,” said Lisa Baird, USOC chief marketing officer. “This program allows us to bring the Olympic experience directly to fans, while introducing them to the full program of Olympic and Paralympic sports in a fun and interactive way. We thank our sponsors for helping our fans get to know America’s athletes and experience the excitement of the Games.”

The experience at-a-glance
When fans enter the Team USA Sports Zone at the five Road to London Tour stops, they’ll be immersed in the atmosphere of the Olympic and Paralympic Games. The activities will include interactive and media elements, allowing fans to experience the Games as if they’re on the fields and courts alongside Team USA in London.

> At the Paralympic station, sponsored by BP, fans can experience the challenge of shooting a basketball and navigating a court while sitting in a wheelchair.

> At the endurance station, sponsored by Samsung, fans can hop on a stationary bike and pedal their way through the London Olympic cycling venue by watching their progress on interactive TV monitors.

> At the flexibility station, sponsored by Hilton HHonors, fans can have their photo taken doing weightlifting moves, and can retrieve them through TeamUSA.org.

> Fans can watch video messages from Team USA athletes, and tape their own messages for friends and family to view via social media channels, courtesy of TD Ameritrade.

> Fans can compare their farthest long jump or speediest 10 meter dash or sharpest rifle shooting skills to the records of the Team USA athletes who will compete in London, or of U.S. legends from years past.

“TD Ameritrade is proud to be a part of the U.S. Olympic Committee’s Road to London tour,” said Phil Bowman, chief marketing officer, TD Ameritrade. “Our support of Team USA has always been about celebrating the vitality and value of the Olympic Movement. Sponsoring the Team USA Sports Zone is a terrific way to bring this to life for each of our clients, associates and shareholders.”

“BP is honored to partner with the USOC to bring this exciting tour to communities across the nation,” said Steve Williams, head of U.S. Olympic and Paralympic Programs, BP America. “As a Team USA supporter, BP sees this tour as a great way for fans to experience the energy of the Olympic Movement.”

The Road to London Tour stop in New York City on the 100 day countdown to the London Games, presented by Hilton HHonors, will include additional elements featuring sport demonstrations from famous Olympians and Paralympians, sport clinics for fans to get in the action, and an Olympic program throughout the day. More information will be released closer to the event.

EDITOR’S NOTE: Media interested in attending or acquiring additional information should contact Jon.Mason@usoc.org.

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Keywords · Olympics · London · Road to London · Team USA · US Olympic Committee · Olympic Trials · gymnastics · marathon · USOC · 100 Day Countdown


Name: Lindsay Hogan
Organization: U.S. Olympic Committee
Email:
Phone: 719-866-4529
URL: www.teamusa.org


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