POSTED: Thursday December 15th 2011
FOR IMMEDIATE RELEASE

REPUCOM underlines its commitment in Singapore

Sen and Fitzpatrick strengthen regional operations

SINGAPORE, December 15, 2011 - REPUCOM International, one of the world’s leading sponsorship analysis and consultancy service providers, has reinforced its position at the forefront of sport business in South East Asia with the addition of two senior management figures to its Singapore operation. Shahid Sen and Ed Fitzpatrick will help lead the company’s rapid development across the region as Executive Vice Presidents for Asia.

“This reinforces our ongoing and increased commitment to a key region in our global structure,” REPUCOM CEO and Founder Paul Smith said. “Whilst our regional business out of Singapore has developed consistently since 2006, there is a growing demand for our more diverse research services and we now have the team in place to meet it. The experience and knowledge that Shahid and Ed bring with them will help consolidate our presence and further enhance the outstanding range of solutions we offer our clients across Asia.”

Sen played a key role in the establishment of REPUCOM’s successful expansion into India in 2008 and, while he will maintain close involvement with the company’s Global Monitoring Centre in Bangalore, will now head the Asian Revenue & Sales division from Singapore. Fitzpatrick, meanwhile, arrives directly from the company’s US headquarters in New York and will now be responsible for Product Development & Client Servicing across the region.

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REPUCOM International - Providing leadership in sports marketing analysis and research

As a world leader in full-service brand analysis and research, REPUCOM supplies reliable and repeatable sports sponsorship evaluation with global reach and local knowledge.
Using our extensive and constantly updated bank of domestic and international exposure data, we provide crucial insight into the effectiveness of branded content, revealing the most efficient marketing practices for sponsorship.
REPUCOM’s exclusive offering of evidence-based brand analysis can be utilized to gauge brand activity at events or measure performance of rival brands across the spectrum of sponsorship inventory.
Since 2004, the company has established 10 offices worldwide and is rapidly growing partnerships and alliances to offer a unique measurement portfolio for broadcasted sponsorship engagements. REPUCOM is the data provider of choice for the top brands, agencies, rights holders and broadcasters across the sports industry.

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Keywords · sport · research · people · appointments

Name: Barry Johnston
Organization: REPUCOM SPORTundMARKT GROUP
Email:
Phone: 004922143073177
URL: www.repucom.net

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