POSTED: Tuesday November 22nd 2011
FOR IMMEDIATE RELEASE

SportAccord and IEC in Sports Create Media Platform for Multi-Sport Events

SportAccord, the umbrella organisation for all Olympic and non-Olympic sports and IEC in Sports, the global sports television agency have partnered to provide consultancy and broadcast services for multi-sport events.

SportAccord has ambitions to develop a series of events covering a whole range of summer and winter sports.  The World Combat Games are currently also in preparation.

The first cooperation will involve potentially the best brains in the World competing in Bridge, Chess, Draughts, Go and Xiangqi (Chinese Chess) in the World Mind Games taking place from Dec 8-16 2011 in Beijing, China.

IEC, in cooperation with the local organising committee and Beijing Television is offering a live world feed, daily highlights, live web-steaming and integrated Swiss Timing graphics to a range of international media platforms.  SportAccord have also created a dedicated You Tube channel that will air the events.

“We are extremely happy to appoint IEC in Sports, who are one of the major TV distributors in the World for Olympic sporting disciplines.” says Mr. Hein Verbruggen President of SportAccord. "We need to see a wider range of sports attract viewers and participants. This is part of the core mission of SportAccord." added Verbruggen.

“We relish the challenge of discovering and promoting some fantastic sports, that currently do not receive the media attention they deserve.  SportAccord's vision to stage them professionally and in tandem with others, will magnify their impact and relevance."  said Daniel Franck, CEO of IEC in Sports.

 

 

About SportAccord:
SportAccord is the umbrella organisation for Olympic and non-Olympic sports as well as for the organisers of sporting events.  Renamed SportAccord in 2009, the former General Association of International Sports Federations exists as a conduit between the International Federations and the International Olympic Committee (IOC). It promotes knowledge sharing and best practise amongst the members and acts as a unifying voice for all Federations in keeping with the Olympic charter objectives.

About IEC in Sports:
IEC in Sports is a sports marketing agency focusing on global television rights management and delivery.  With over one hundred and fifty sports properties per year and working closely with over eighty television broadcasters world-wide, IEC delivers a strong global platform for international events. Since August 2007, IEC joined the Lagardère Unlimited group of companies.

For more information contact:

Nathalie Smeeman: Marketing and Communications Director, SportAccord
nathalie.smeeman@sportaccord.com
Tel: +41 2161 23070

IEC in Sports Asia Pacific
Guy Horne, Director Sports Rights
guy.horne@iec.se
Tel:  +852 9092 2752

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Keywords · SportAccord · Sport · Accord · World · Mind · Games · Beijing · Communication · Media · IEC · Press · Television

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Name: Iwona Lapinska
Organization: SportAccord
Email:
Phone: +41 (0)21 612 30 70
URL: http://www.sportaccord.com

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