POSTED: Monday June 27th 2011
FOR IMMEDIATE RELEASE

eNutriments Gears Up For 14,000 New Products

eNutriments.com has set it sights on becoming a major player in the online segment of the sports nutrition industry by securing 500 new brands and over 14,000 new products.

Online sports nutrition and supplement store, http://www.enutriments.com , has become an authorized retailer within a major sports nutrition distribution channel. The change gives eNutriments access to 14,000 products in addition to their existing catalog of over 1,000 sports nutrition and health products. The new products are due to make their way into the online store and become available worldwide within the coming months. Shipping rates are said to remain free within continental USA.

While there are dominant brands in the supplement industry, variety is still very important. Consumers may be motivated by a number of variables including price, quality, allergies, expected results, convenience, and more. According to eNutriments representative, Bob Briggs, the expansion is intended to offer more choice to the consumer and fill the specific needs of shrewd shoppers. The new addition will bring in roughly 500 brands and is expected to increase overall sales volumes while providing a better shopping experience.

An increase in sales volume could also bring prices down across the board and open up competition for smaller brands. It will be interesting to see how consumers respond to the influx of smaller brands through the product review feature on the eNutriments website. The review feature is set up in such a way that it favors brands and products with good consumer feedback. This should ensure that powerful brands such as Optimum Nutrition don't soak up all the exposure while also empowering the user. It is the consumer in the end that will have the last say as brands fight for consumer votes and product exposure.

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Keywords · sports nutrition · health · supplements · ecommerce · online · shopping

Name: Bob Briggs
Organization: eNutriments LLC
Email:
Phone: 1-877-797-5469
URL: http://www.enutriments.com

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