POSTED: Thursday June 16th 2011
FOR IMMEDIATE RELEASE

OCA, IAAF Championships, Daegu 2011, FINA, AFF, Asian Tour and more...to gather in Singapore

The role of sports events in fuelling the fast-growing economies of the Asian-Pacific region comes under the spotlight, at the inaugural Asia-Pacific Sports Conference this September. 

The conference has attracted some of the most influential and most respected individuals in the world of sports, both from the region and the wider global sports community. 200 high-level, decision makers will meet at the Grand Hyatt Hotel, Singapore, from 27th to 28th September 2011.

The wide ranging programme, which is complemented by a day of pre-conference workshops, draws on expert presentations, panel discussions and case studies to highlight key trends in world sport, identifying opportunities for Asian-Pacific nations and regions.  It suggests strategies which will enable the region to make the most of the economic and social opportunities presented by sport.

Confirmed speakers include Captain Husain Al-Musallam, Director General, OCA, Olympic Council of Asia, Pang Chung, Hon. Secretary General, Sports Federation & Olympic Committee of Hong Kong, Dong-Hoo Moon, Vice President, Secretary General, IAAF World Athletics Championships, Daegu 2011, Cornel Marculescu, Executive Director of FINA and Eric Lynge, Director for TV and Broadcast, ASIAN Tour.

They will be joined by Priscilla Ho, MD of Prescient Sports and Entertainment, China, Jim O'Toole, CEO, World Match Racing Tour, Thomas Lund, Chief Operating Officer, BWF, Badminton World Federation, David Voth, Senior Director, Sports Marketing at the Singapore Sports Council as well as Toh Sen Nee, Secretary General, AFF, Asean Football Federation.

On Day One, sessions will deliver expert insight on the steps to take to become a leading sports city and a new understanding of planning and working with stakeholders to deliver sports events.  They will also identify strategies for building profitable and sustainable sports venues and examine the increasingly important relationship between sport and other forms of entertainment.
In addition to case studies on the Daegu IAAF Championships and Suzuki Cup football tournament, the opening day will feature a keynote address from Captain Husain Al-Musallam, Director General of the Olympic Council of Asia, who will consider Sport and Olympism as the building blocks of 21st Century Asia.

Day two sessions focus on the critical relationship between events and sponsors,  the use of social media to engage with consumers, the changing role of media in sport and practical ways of planning and delivering social and economic event legacies.

Day two is enhanced by case studies focusing on Singapore's transformation as a world-class Formula One venue and the 14th FINA Championships , Shanghai 2011, with sessions also covering the importance of sponsorship strategies and sport and the media.

The event, which is supported by the Singapore Sports Council, is organised by Informa Sports Group, the specialist division of one of the world's leading conference companies.

Editors' Notes:

Asia-Pacific Sports Conference 2011

Over the past decade, the Asia-Pacific region has developed into a busy commercial centre, and the sports industry has played an ever-increasing role in the region's economic growth as well as influencing Asian culture and lifestyle. Governments have realised the power of sports to create economic, political, social and cultural benefits and, thus, Asian countries have become major bidders for hosting and staging major sports events. This huge trend in shifting sports events and series to the East means there is ultimately more and more opportunity in sports. Some of the biggest sponsorship deals are coming out of Asia.

The Asia-Pacific Sports Conference will take place over two days in September in Singapore and will cover the critical challenges and opportunities in hosting sports events in the region. Delegates can learn from high-profile international and regional leaders experienced in managing sports events in the Asia-Pacific region, addressing key topics such as:

• A summary and analysis of the Asia-Pacific sports event market: big opportunities in a fast developing market.
• Current status and future prospects for the sports industry: country updates
• Sports tourism: bringing economic prosperity to your country through successful sports event management
• Implementing strategies after winning the bid
• Involving government and stakeholders early
• Sustaining sports stadiums and venues and meeting the demands of sponsors and media
• Sponsorship: convincing sponsors that sports events ensure a positive return
• The powerful effect of social media: innovative and creative ways to engage with consumers
• Exceeding expectations and enhancing spectator experience
• Attracting media coverage to boost international standing and drive popularity of the sport
• Creating a legacy and attracting investment after the event

For further information, please visit http://www.asia-pacificsports.com 

The Informa Sports Group:
The Informa Sports Group (ISG) has been set up specifically to organise business-to-business (B2B) events in the global sports industry and is a specialist division of Informa plc (http://www.informa.com). Informa is internationally renowned as a leading provider of information and knowledge via a wide spectrum of media. The company is also the largest publicly-owned organiser of exhibitions and conferences in the world, with an output of over 10,000 events held annually.
ISG organises B2B conferences, symposiums and exhibitions around the world, focusing on the opportunities, challenges, strengths and weaknesses of individual sports, as well as on the topical issues that impact all major sports.
ISG provides a range of global conferences and sports-focused events that cover topics for the whole sports industry and include:
• World Cricket Business Forum
• International Sports Event Management Conference
• Future Sponsorship
• World Yacht Racing Forum
• Motorsports World Congress

For further information on the Informa Sports Group, please visit the website http://www.informasportsgroup.com

MEDIA ENQUIRIES:
Abi Povey, Marketing Manager, Informa Sports Group
Email: abi.povey@informasportsgroup.com
Tel: +971 (0) 4 4072652 or alternatively email: ali.alidina@informasportsgroup.com

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Keywords · Asia Pacific Sports Conference · Informa Sports Group · Singapore

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Name: Abi Povey
Organization: Informa Sports Group
Email:
Phone: 97044072652
URL: http://www.asia-pacificsports.com

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Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.