POSTED: Saturday June 11th 2011
FOR IMMEDIATE RELEASE

MUNICH 2018'S 'STARS, THE WINTER GAMES AND YOU!' FESTIVAL

Electrifying atmosphere gives taste of Festival of Friendship spirit as 25,000 fans look to ‘Achieve something great together’

Munich, 11 June 2011: Munich 2018 and national sponsor Allianz SE today staged 'Stars, the Winter Games and You!' - a spectacular celebration of Bavaria's passion for winter sports at Munich's iconic Allianz Arena.

The event brought together 40 world-famous sports ambassadors, over 800 young athletes, and seven international performance artists for eight hours of family entertainment. 25,000 fans attended, and the national broadcast had an audience of millions. The figures are impressive, but it was the buzz that filled the stadium from start to finish that gave the clearest insight into the unforgettable atmosphere Munich 2018 guarantees at every single event. The festival's slogan - 'Achieve something great together' - encapsulated Bavaria's collective dream of hosting the Winter Games and the Festival of Friendship spirit that will raise its celebration to a new plateau.

Bernhard Schwank, Munich 2018 CEO, emphasised exactly what the event said about the Bavarian capital's bid:

'Today we demonstrated what we can achieve here in Germany. The corporate world, every level of government and the sports community are all working hand in hand to realise our vision of a Festival of Friendship in 2018.'

Cassandra Steen, Germany's most famous soul singer, added: 'A great show and a fantastic crowd. You could really feel the Olympic spirit in the arena. I would be delighted to be back here at the Olympic and Paralympic Winter Games in Munich in 2018.'

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Summertime winter wonderland: the hallowed turf at Munich's iconic Allianz Arena makes way for Munich 2018's 'Stars, the Winter Games and You!' festival. Every sport on the Winter Games programme is represented by an enormous balloon figure.

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Background
Munich, in collaboration with Garmisch-Partenkirchen and Berchtesgadener Land, is applying to host the 2018 Olympic and Paralympic Winter Games. The application will be put together and managed by Bewerbungsgesellschaft München 2018 GmbH, with Katarina Witt as Chair, Bernhard Schwank as CEO and Jürgen Bühl as Managing Director. Shareholders in the application organisation are the German Olympic Sports Confederation (DOSB) with 51 per cent, the City of Munich (30 per cent), the Free State of Bavaria (nine per cent), the market town of Garmisch-Partenkirchen (eight per cent) and the district of Berchtesgadener Land (two per cent). The bid is being supported by national sponsors Adidas, Allianz, the BMW Group, BayWa, Deutsche Bahn, Deutsche Post, Flughafen München GmbH, Lotto Bayern, Deutsche Lufthansa AG, METRO GROUP, and the Sparkasse Finance Group, along with national suppliers ARGE (Albert Speer & Partner and PROPROJEKT), Deloitte, Getty Images, GfK Verein, Hubert Burda Media, IMMO 2018, Messe München GmbH, Norton Rose LLP, Munich Olympic Park, pilot sport and Stadtwerke München GmbH. More information about the concept, the progress of the application and many other aspects can be found at http://www.muenchen2018.org/en.

Bewerbungsgesellschaft München 2018 GmbH
Munich 2018 Bid Committee
Olympiapark München
Spiridon-Louis-Ring 21
80809 München

Responsible for contents:
Bernhard Schwank and Jürgen Bühl

Press Contact:
Simone Seefried
Agnes-Pockels-Bogen 1
80992 München
Telephone: +49 89 540428-317
Mobile: +49 176 840 532 26
E-Mail: presse@muenchen2018.org

Online Press Area:
http://www.muenchen2018.org/en/press

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Keywords · Munich 2018 · IOC · Thomas Bach · Katarina Witt · Bernhard Schwank · Allianz Arena

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Name: Simone Seefried
Organization: Munich 2018 Bid Committee
Email:
Phone: 4989540428317
URL: http://www.muenchen2018.org

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