POSTED: Sunday June 5th 2011
FOR IMMEDIATE RELEASE

New September Dates Announced for Asia-Pacific Sports Conference

June, 2011 - The inaugural 2011 Asia-Pacific Sports Conference will now take place on 27-28 September in Singapore.  Organised by Informa Sports Group and supported by the Singapore Sports Council, this new conference will examine the wealth of new opportunities, as well as the challenges of hosting and organising sports events in the Asia-Pacific region. 

“The huge interest being shown in this new event has taken us by surprise”, said Andy Treadwell, MD, Informa Sports Group.  “A number of influential sports bodies and key regional leaders have asked us to move the dates so that they can take part.  It is obviously highly complementary to our successful ISEM Conference in Europe, and most international sports industry professionals want the opportunity to take a look at the exciting new markets in the Asia-Pacific region.”

The Olympic Council of Asia (OCA) has confirmed its support of APSC 2011 in September.  The OCA’s Director General, Husain Al-Musallam will present a keynote speech on the important role played by major events in developing society and sport in the region. Captain Husain will discuss the latest developments and plans of the OCA in addition to focusing on the growing impact of the Asian Games on the region. 
Fresh from the IAAF World Championships 2011 in Daegu, Korea, Dong-Hoo Moon, Vice President and Secretary General of the Daegu 2011 Organising Committee, will present a case study of the city’s five-year journey to hosting the games, which takes place from 27 August to 4 September. Thomas Lund, COO of the Badminton World Federation, Priscilla Ho, MD from Prescient Sports and Entertainment, China and many more speakers will also join the discussion during the conference.

Further information on the speakers and programme for the Asia-Pacific Sports Conference 2011 can be found on the website at http://www.asia-pacificsports.com

Editors’ Notes:
Asia-Pacific Sports Conference 2011
Over the past decade, the Asia-Pacific region has developed into a busy commercial centre, and the sports industry has played an ever-increasing role in the region’s economic growth as well as influencing Asian culture and lifestyle. Governments have realised the power of sports to create economic, political, social and cultural benefits and, thus, Asian countries have become major bidders for hosting and staging major sports events. This huge trend in shifting sports events and series to the East means there is ultimately more and more opportunity in sports. Some of the biggest sponsorship deals are coming out of Asia.

The Asia-Pacific Sports Conference will take place over two days in September in Singapore and will cover the critical challenges and opportunities in hosting sports events in the region. Delegates can learn from high-profile international and regional leaders experienced in managing sports events in the Asia-Pacific region, addressing key topics such as:

• A summary and analysis of the Asia-Pacific sports event market: big opportunities in a fast developing market.
• Current status and future prospects for the sports industry: country updates
• Sports tourism: bringing economic prosperity to your country through successful sports event management
• Implementing strategies after winning the bid
• Involving government and stakeholders early
• Sustaining sports stadiums and venues and meeting the demands of sponsors and media
• Sponsorship: convincing sponsors that sports events ensure a positive return
• The powerful effect of social media: innovative and creative ways to engage with consumers
• Exceeding expectations and enhancing spectator experience
• Attracting media coverage to boost international standing and drive popularity of the sport
• Creating a legacy and attracting investment after the event

For further information, please visit http://www.asia-pacificsports.com
The Informa Sports Group:

The Informa Sports Group (ISG) has been set up specifically to organise business-to-business (B2B) events in the global sports industry and is a specialist division of Informa plc (http://www.informa.com). Informa is internationally renowned as a leading provider of information and knowledge via a wide spectrum of media. The company is also the largest publicly-owned organiser of exhibitions and conferences in the world, with an output of over 10,000 events held annually.

ISG organises B2B conferences, symposiums and exhibitions around the world, focusing on the opportunities, challenges, strengths and weaknesses of individual sports, as well as on the topical issues that impact all major sports.

ISG provides a range of global conferences and sports-focused events that cover topics for the whole sports industry and include:
• World Cricket Business Forum
• International Sports Event Management Conference
• Future Sponsorship
• World Yacht Racing Forum
• Motorsports World Congress

For further information on the Informa Sports Group, please visit the website http://www.informasportsgroup.com

MEDIA ENQUIRIES:
Abi Povey, Marketing Manager, Informa Sports Group
Email: abi.povey@informasportsgroup.com
Tel: +971 (0) 4 4072652

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Keywords · Asia Pacific Sports Conference · Informa Sports Group · Singapore · Andy Treadwell ·

Name: Abi Povey
Organization: Informa Sports Group
Email:
Phone: 97044072652
URL: http://www.asia-pacificsports.com

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.