POSTED: Thursday April 7th 2011

PyeongChang 2018 announces new US$500,000,000 'Drive the Dream' programme to help develop winter sports in Korea

PyeongChang 2018 presents to the Olympic Family at the SportAccord International Convention in London

LONDON, UK, 7 APRIL 2011: The PyeongChang 2018 Bid Committee and the Korean government today announced a new landmark investment to help promote winter sports in Korea and develop a new generation of winter sports athletes. The new funding is part of the long term ‘Drive the Dream’ programme which will see US$500,000,000 invested from 2012 to 2018.

The new investment will be used to upgrade and build new winter sports facilities and training centres in Korea, which will be made available to people of all levels. The ‘Drive the Dream’ programme also aims to identify and nurture elite level athletes, develop more coaches and provide greater funds for teaching winter sports in schools, helping to ensure that winter sports become more accessible for people across the country.

As part of the ‘Drive the Dream’ project, and to show Korea’s commitment to the Olympic Movement, National Olympic Committees (NOCs) from across the world will be invited to Korea so they can benefit from the new facilities and training programmes.

Today’s major ‘Drive the Dream’ announcement was made by Byoung-gug Choung, Korea’s Minister of Culture, Sports and Tourism, as the PyeongChang 2018 Bid Committee took to the stage at the SportAccord 2011 International Convention in London.

PyeongChang 2018 highlighted to SportAccord delegates that the bid’s campaign message, expressed as ‘New Horizons’, articulates the city’s ambition to help International Federations (IFs) create new markets for winter sports in Asia and that a Winter Games in PyeongChang can serve to spread Olympic values to a new, young and dynamic generation across the region.

Yang Ho Cho, Chairman and CEO of PyeongChang 2018, said: “PyeongChang 2018’s vision is clear - we want to help promote the Olympic Movement and grow winter sports to new regions of the world, to leave a legacy like never before.

“We want to give 650 million young people in new markets the opportunity and the access to enjoy winter sport. We want to grow and diversify the financial support for winter International Federations and sport through new investment from new regions. PyeongChang 2018 is a new story for the Olympic Movement - building upon the lessons of the past, but looking forward to New Horizons.”

In a video message to the SportAccord delegates, Korean Olympic Winter Games Gold Medallist Yu-Na Kim, said: “For me, as a figure skater, it is very exciting to imagine new generations of Korean and Asian winter athletes excelling in all winter sports, thanks to the venues in our Winter Games plan. PyeongChang 2018 will give life to the Olympic and Paralympic dreams of millions of youth - just like me - in new areas of the world.”

During its presentation, the PyeongChang 2018 Bid Committee also detailed some of the new programmes they would introduce ahead of the 2018 Winter Games to assist important Olympic stakeholders with their preparation. These new programmes will include the International Federation Advisory Programme and the NOC Advisory Programme. The purpose of the programmes is to provide annual travel assistance for these stakeholders to send representatives to PyeongChang from 2012-2017 and meet with the city’s sport and venue planners to offer their insight and advice in development of the Winter Games plan.



About the ‘Drive the Dream’ programme:

The first edition of ‘Drive the Dream’ was launched in 2007 and the programme helped Korea achieve its best medal tally at a Winter Games by winning 14 medals in Vancouver in 2010. The new ‘Drive the Dream’ project has the overall goal to help Korea retain its status as a top five Winter Games nation, and ensure that its Olympic and Paralympic Winter Games teams continue improving with more athletes participating in future Winter Games with greater medal success.

Please find attached to this press release images of the PyeongChang 2018 Bid Committee presenting at the London SportAccord International Convention.


The city of PyeongChang in Gangwon Province, South Korea is bidding to host the Olympic and Paralympic Winter Games in 2018. The election of the Host City of the XXIII Olympic Winter Games will take place during the 123rd International Olympic Committee (IOC) Session in Durban, South Africa on 6 July 2011.

For further information about the PyeongChang bid to host the 2018 Olympic and Paralympic Winter Games, please visit

# # #

Keywords · 2018 · Winter · Olympics · Bid · PyeongChang · South Korea · Drive the Dream

Name: Sujit Jasani
Organization: Vero Communications
Phone: 00447940375282

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.