POSTED: Wednesday April 6th 2011
FOR IMMEDIATE RELEASE

THE 2011 NCAA® DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON CBS, TBS, TNT AND truTV DELIVERS HIGHEST RATING SINCE 2005

CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV combined, delivered the best overall tournament average rating in the metered markets since 2005.

The overall tournament average, including the FIRST FOUR®, in the metered markets is a 7.2/15, +9% from a 6.6/14 for CBS Sports’ 2010 coverage according to Nielsen.

Last night’s national championship game on Monday, April 4, which saw Connecticut defeat Butler, earned an average overnight household rating/share of 13.3/21. Although down from last year, last night’s game was higher than three-out-of-the-last five Championship games (2009, 2008, 2006). It was the second year in a row that Butler lost the national championship after last year’s Cinderella team had a heart-stopping loss to powerhouse Duke.

# # #

Keywords · NCAA · March Madness · Championship Game · UCONN · Butler · Connecticut · Ratings · CBS ·

Name: Jeff Pomeroy
Organization: Turner Sports
Email:
Phone: 14048274786
URL: www.turner.com

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.

This site is not affiliated with or endorsed by the International Olympic Committee (IOC), United States Olympic Committee (USOC), or the National Olympic Committee (NOC) of any country.

Disclaimer Notice: By providing links to other Web Sites, Sports Features Communications® does not guarantee, approve or endorse the information or products available at these web sites, nor does a link indicate any association with or endorsement by the linked Web Site to http://www.sportsfeatures.com.