POSTED: Friday March 11th 2011
FOR IMMEDIATE RELEASE

Crystal CG International adds a new dimension to animation in sport at SportAccord Convention 2011

Digital imaging company will demonstrate how animation techniques can maximise audience engagement in sport.

Digital imaging company, Crystal CG International today announced it will be exhibiting at the exclusive SportAccord International Convention which will be held in London, 5 - 7 April 2011, at the Park Plaza Westminster Bridge Hotel.  Together with its partner, Creative Technology, Crystal CG International will join the biggest names in the sport business world to host a series of seminars on how digital imaging technology can enhance the sport experience for their audiences.

Open to registered and non-registered SportAccord attendees, the seminars will be held in the private Crystal CG mini-theatre in the City Room, located on the 8th floor of the Park Plaza during SportAccord. The seminars will be led by Crystal CG International’s head of sport, Mark Beard, and will focus on new display technology and content techniques designed to enhance the sport viewing experience.  The four main topics are:

• Sport presentation and broadcasting support tools
• Using the latest digital imagery and display technology to create unique sporting events and attract audiences
• Experiential sponsorship in sport
• Bringing bids to life using 3D and digital imagery

Crystal CG will also be showcasing its history of success with the London 2012 mascot animations, the opening and closing ceremonies from the Beijing Olympics, F1 presentation footage and the winning animations behind the successful Russia and Qatar bids for the FIFA World Cup at the stand.

“Crystal CG International and Creative Technology (CT)‘s joint seminars will demonstrate new and innovative ways to enhance the sports entertainment experience across all sectors of Sport,” said Mark Beard of Crystal CG International.  “We are delighted to team up with CT to deliver such an exciting programme at the conference and have the opportunity to illustrate the latest in cutting-edge animation and display techniques which are available to the sports industry.”

Notes to Editors:

To register for any of the seminars at SportAccord, please visit: http://www.crystalcg-events.co.uk/seminars

Company Information
Crystal CG International is the European Operation of Crystal CG, one of the world’s leading digital media companies. Founded in 1995 and with more than 3,000 employees and twelve offices worldwide, Crystal CG has extensive experience in static and dynamic imagery, digital animation and interactive virtual reality.

Crystal CG delivers creative digital solutions that engage and inspire target audiences across the Exhibition, Entertainment, Public Sector, Property, Sport, Media and Event Industries, and the Corporate sector.

Crystal CG’s key differentiator is its innovation - both in the creative power behind its productions and in the way it develops advanced visualisation technologies.

• Crystal CG was the Olympic Games Graphics Design Services Supplier for the Beijing 2008 Olympic Games
• Crystal CG is the Designated Multimedia Design Service Provider for the Shanghai 2010 World Expo
• Crystal CG is Olympic Games Official Digital Imaging Services Supplier for the London 2012 Olympic Games

Creative Technology is a leading international supplier of specialist Audio Visual equipment to the live events, broadcast and entertainment industries, its bespoke events staging services bring together advice, support and equipment of the highest quality, providing everything from large screen displays to content delivery systems. In short, CT can provide all the elements required to translate creative ideas into technical reality.

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Keywords · SportAccord Convention · SportAccord · Crystal · London 2012 · Beijing 2008 · Digital · Sponsorship · Broadcast · Russia · Qatar

Name: Lisa Henshaw
Organization: Fourth Day
Email:
Phone: 02074034411

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