POSTED: Monday December 20th 2010
FOR IMMEDIATE RELEASE
THE CHARLOTTE BOBCATS SELECT XCO SPORTSLINK TO LAUNCH SMARTPHONE APPLICATIONS FOR FANS
The Charlotte Bobcats of the NBA have selected XCO SportsLink to provide their mobile application platform to launch for the 2010-2011 season. The Bobcats app will enhance their fans in-arena and out-of-arena experiences.
Charlotte, NC, December 21, 2010 - The Charlotte Bobcats of the National Basketball Association have selected XCO SportsLink to provide their mobile application platform to launch for the 2010-2011 season. The Bobcats app will launch on January 3, 2011 and enhance their fans in-arena and out-of-arena experiences with exclusive behind-the-scenes content, team information, fan promotions, social networking, and in-arena location features to easily find concessions, facilities, and local attractions.
The XCO SportsLink solution offers a wide range of features, analytics, and technology services that will enable the Bobcats to create and manage their own content so that fans can easily download dynamic applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan’s smartphone and will also provide off-line capability.
“As our fans look for more ways to become connected to this team, having an app like this helps us meet their needs and enhance their experience,” said Bobcats Sports & Entertainment President and Chief Operating Officer Fred Whitfield. “XCO SportsLink is the right technology and the right platform for achieving those goals.”
By leveraging new technology to connect with fans, the Bobcats have positioned themselves as leaders in the sports industry. The app will initially be available for download for the iPhone™, iPod Touch™, Android, BlackBerry™, all launching early in 2011. The aim of these mobile apps is to connect Bobcats fans with an expanding audience of smartphone users which now number over 58 million in the U.S. The Bobcats app will serve as a direct window into team news, special offers, and exclusive content.
The Bobcats app will include:
• Current Bobcats team news
• Integration of Twitter, Facebook and Cover It Live blog
• In-depth player and coaching staff profiles
• Unique behind the scenes video showcasing Bobcats players and cheerleaders
• Exclusive Bobcats features, blogs, and photos and bios of players and the front office
• Location features to find the nearest concessions, facilities, and special services
• Coupons and promotions
• Bobcats game calendar
• Bobcats photo gallery
• League scoreboard
• Bobcats noisemaker
“We are very excited to work with the Charlotte Bobcats, a forward thinking organization that recognizes the growing demand in the industry to satisfy tech-savvy sports fans," said Alan Hayman, President of XCO SportsLink. “The Bobcats will enable their fans to connect and share information on a whole new level.”
Promotions and internal links for current sponsor partners can be embedded into the program for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Charlotte Bobcats corporate partners to reach fans.
About the Charlotte Bobcats
Bobcats Sports & Entertainment operates the Charlotte Bobcats of the National Basketball Association (NBA) and Time Warner Cable Arena, celebrating its fifth anniversary in the heart of uptown Charlotte, North Carolina. The Bobcats are in their seventh season of play in the NBA. Tickets for all home games are available at online at bobcats.com, by phone at (704) BOBCATS, or at the LifeLock Box Office at Time Warner Cable Arena. Follow the Bobcats on both Facebook and Twitter.
About XCO SportsLink
XCO SportsLink (www.xcosportslink.com) is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures. The company was founded by former MICROS Systems, Inc. senior executives Paul Armstrong and Alan Hayman.
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Keywords · NBA · XCO SportsLink · Charlotte Bobcats · app · sports app · Bobcats
Name: Meredith Geisler
Organization: Meredith Communications
Email:
Phone: 301-610-5001
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