POSTED: Thursday December 9th 2010


Bid Committee consults experts at 7th World Conference on Sport, Education and Culture

Durban, 9 December 2010: Munich 2018 has concluded its visit to the IOC’s 7th World Conference on Sport, Education and Culture, arranged in partnership with UNESCO in Durban this week, with a validation of its plans to integrate culture and a value-based education programme to create a holistic Olympic experience in 2018.

Chair of the Munich 2018 Bid Committee, Katarina Witt, and the CEO, Bernhard Schwank, attended this prestigious conference and were joined by President of the German Olympic Sports Confederation (DOSB), Thomas Bach, and IOC member and Olympic medallist, Claudia Bokel. The motto ‘Giving a Voice to Youth’ was the underlying focus in all of the conference sessions, and the concept was a powerful motivation to a Munich 2018 team that has repeatedly pledged to connect the Olympic Movement with tens of millions of young people across the winter sports heartland of Europe and beyond.

Katarina Witt emphasised the responsibility to help spread the values of Olympism to the entire world, should Munich be chosen to host the Olympic and Paralympic Winter Games in 2018. Witt said:

‘The Bid Committee has spent the last two days attending seminars led by some very influential figures in the Olympic Movement. This has been a tremendous opportunity for us to appreciate how Munich 2018 really can bring together people from different cultures and build an educational legacy. The topics on the agenda reflected crucial elements in our bid. We too, are determined to create a sustainable sporting, social and cultural legacy which benefits Bavaria, Germany and the Olympic Movement for decades to come.’

The Munich 2018 Bid Committee was not Germany’s only representation at the IOC Conference. Dr. Professor Norbert Muller and Dr. Professor Karl Lennartz both sit on the IOC’s Culture and Olympic Education Commission, and Dr. Klaus Schormann, President of the International Union of Modern Pentathlon, sits on the Commission’s working group. They are considered among the world’s foremost Olympic scholars. All three are deeply involved with Munich 2018 and have made significant contributions to Munich 2018’s educational and legacy plans. In addition, a delegation from Germany presented the Coubertin Award educational programme. In the ten years since its inception, 3,500 German high school students have won the Coubertin Award, and this year 650 schools in Bavaria alone will participate in the scheme. The prize rewards students who have combined academic achievement with social engagement and sports participation. Professor Muller is credited with being a driving force of the initiative’s enormous success in Germany, and he has brought that knowledge and passion to Munich 2018’s Bid Book.

Munich 2018's campaign has been highly focused on engaging with schools and youth clubs, and these plans for a legacy for future generations form an integral part of the Candidature File. The constructive discussions in Durban concerning the future of the Cultural Olympiad and Education Programmes have highlighted how Munich 2018 can work with the IOC to provide a best practice example of the long-term benefit to society of the Winter Games.

Bernhard Schwank said:

‘It has undoubtedly been an enormously productive few days for us and we have learnt a great deal from organisations, charities and educational institutions, all of which confirms our belief that Munich 2018 can guarantee the best possible environment and experience at an unforgettable Winter Games in 2018.’

The 7th World Conference on Sport, Education and Culture was held in Durban. The South African city will stage the 123rd IOC Session in July 2011, where the IOC will elect the host city for the 2018 Olympic and Paralympic Winter Games.

Munich, in collaboration with Garmisch-Partenkirchen and Berchtesgadener Land, is applying to host the 2018 Olympic and Paralympic Winter Games. The application will be put together and managed by Bewerbungsgesellschaft München 2018 GmbH, whose management is chaired by Bernhard Schwank and whose managing director is Jürgen Bühl. Shareholders in the application organisation are the German Olympic Sports Confederation (DOSB) with 51 per cent, the City of Munich (30 per cent), the Free State of Bavaria (nine per cent), the market town of Garmisch-Partenkirchen (eight per cent) and the district of Berchtesgadener Land (two per cent). The bid is being supported by national sponsors the Adidas, Allianz, BMW Group, BayWa, Flughafen München GmbH, Lotto Bayern, Deutsche Lufthansa AG and the Sparkasse Finance Group, along with national suppliers ARGE (Albert Speer & Partner and PROPROJEKT), Deloitte, GfK Verein, IMMO 2018, Messe München GmbH, Norton Rose LLP, Munich Olympic Park, pilot sport and Stadtwerke München GmbH. More information about the concept, the progress of the application and many other aspects can be found at

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Keywords · Durban · Munich 2018 · IOC · Olympic and Paralympic Winter Games · Thomas Bach · Claudia Bokel

Name: Jürgen Bühl
Organization: Bewerbungsgesellschaft München 2018 GmbH
Phone: +49 (0)89 540 428 320

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