POSTED: Monday November 29th 2010


Bradesco will be able to use the right of associating their brand to the Rio 2016 Olympic Games and the Brazilian Olympic Committee already from 2011

Bradesco is the first national sponsor of the Rio 2016 Olympic Games,
exclusively in the Finance and Insurance Services categories. Thus,
Bradesco will be able to use the right of associating their brand to
the Rio 2016 Olympic Games and the Brazilian Olympic Committee already
from 2011.

“The Bradesco sponsorship to the Rio 2016 Olympic Games is our way of
demonstrating trust in the entrepreneurship of the Brazilian people,
and of the city of Rio de Janeiro. It is going to be one of the best
Olympics in history”, Said Bradesco Administration Board President,
Lázaro de Mello Brandão.  “It is notorious the calling for the
Brazilian people to produce grand, beautiful things, we want to be
together from the very first moment in the construction of this sport,
social and economic landmark of Brazil”.

According to Bradesco CEO, Luiz Carlos Trabuco Cappi, Rio 2016 started
with victory, since it represents the success of an effort that
brought together all Brazilians, with renounced participation of the
Federal, State and City governments, sports representatives,
intellectuals, businesspeople and the common citizen. “It was the
victory of the union of all Brazilians. In the eyes of the world, it
is going to be the celebration of a Brazil positive agenda, of
modernity, work, social inclusion, and economic development”, stated
him. “For us from Bradesco, it represents a privilege and a thrill the
opportunity of participating side-by-side in this great moment in
Brazilian life”.

“This is a historic moment. We have the honor of counting on a
institution of the size, solidity and credibility as Bradesco and
Bradesco Seguros as the first sponsors of the Rio 2016 Olympic Games”,
Rio 2016 Organizing Committee and BOC President, Carlos Arthur Nuzman
said, highlighting that the sponsors are essential to facilitate the
organization of the Games. “And this first association shows the
recognition of the importance of the Rio 2016 Olympic Games as a
unique platform and unrivalled opportunity for a brand to expand its
involvement with the audience, reach new markets and propel its

The minimum value stipulated by the Rio 2016 Organizing Committee for
the sponsorship of the Finance and Insurance Services categories was
of R$ 570 million (five hundred and seventy million reais) or US$ 320
million (three hundred and twenty million dollars), including direct
input of resources and the offer of finance, banking and insurance
during the Games. “Bradesco submitted the best proposal, which
includes projects that supports the development of the Brazilian
Olympic sports and the promotion of the Rio 2016 Olympic Games in the
country”, Leonardo Gryner, Rio 2016 Committee CEO explained. The
agreement was formalized this Monday, November 29th, at the Bradesco
headquarters, Cidade de Deus, Osasco, São Paulo.

Rio 2016 Committee and Bradesco will present more information on the
partnership this Thursday, December 2nd, during the official launching
of the Games Commercial Project, in Rio de Janeiro.

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Keywords · Bradesco · Rio 2016 · Olympic Games

Name: Elaine Correia
Organization: Organizing Committee of the Rio 2016 Olympic Games
Phone: 21 3433-5827
URL: -

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