POSTED: Tuesday November 23rd 2010
FOR IMMEDIATE RELEASE
"NBC SPORTS TALK" iPad APP DEBUTS
Mike Florio’s Pro Football Talk is Centerpiece of New App
NEW YORK - November 22, 2010 - The NBC Sports Talk App for iPad has launched and is available now for free at the App Store, it was announced today by Rick Cordella, Vice President/General Manager, NBC Sports Digital. The new App features Mike Florio’s Pro Football Talk as its centerpiece and includes all of the NBC Sports Talk platforms: Hardball Talk, Pro Basketball Talk, Pro Hockey Talk, College Football Talk, Inside the Irish and, coming soon, Pro Golf Talk.
On Sunday night, the NBC Sports Talk app was the No. 1 free sports app at the iTunes store.
“We are committed to delivering NBC Sports Talk to fans regardless of where they consume content,” said Cordella. “NBC Sports Talk is unique and represents a majority of the visits to NBCSports.com, so we felt it was vital to offer it to the powerful, ever-growing platform of the iPad.”
Said Pro Football Talk’s Florio: “Using the NBC Sports Talk iPad App makes me want to read PFT content more than write it.”
For October 2010, the NBC Sports Talk sections represented 45% of all page views on NBCSports.com, an increased of 57 percent over October 2009.
The NBC Sports Talk franchise was developed in July 2008 when NBC Sports Digital reached an agreement with Mike Florio to move his highly-trafficked and well-respected ProFootballTalk.com to NBCSports.com. Recognizing that fans value quick, frequently updated news and information with a unique perspective, NBC Sports Digital followed up on the wildly successful launch of PFT on NBCSports.com by forming the NBC Sports Talk franchise to include the aforementioned sports. Since that time, NBCSports.com has jumped No. 19 to a consistent place in the top 10 among sports websites (according to ComScore).
The NBC Sports Talk App is available for free from the App Store on iPad or at http://www.itunes.com/appstore.
Download the NBC Sports Talk App logo here:
http://nbcsportsmedia.msnbc.com/i/NBCSports/SiteFrame/images/Talk.jpg
For more information contact:
Adam Freifeld
t:212-664-6772
e:adam.freifeld@nbcuni.com
About NBC Sports
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.
NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.
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Keywords · NBC · NBC Sports Talk App · Rick Cordella · Mike Florio
Name: Adam Freifeld
Organization: NBC Sports
Email:
Phone: 212-664-6772
URL: www.NBCSports.com
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