POSTED: Monday November 8th 2010
FOR IMMEDIATE RELEASE
"SUNDAY NIGHT FOOTBALL" NO. 1 SHOW OF THE NIGHT FOR 9TH STRAIGHT SUNDAY DESPITE PACKERS 45-7 BLOWOUT OVER 1-7 COWBOYS
Milwaukee (45.8) and Dallas (27.8) Lead All Metered Markets
NEW YORK - November 8, 2010 - Despite the 45-7 blowout that saw the Green Bay Packers dismantle the 1-7 Dallas Cowboys, last night’s “Sunday Night Football” game was the No. 1 program on Sunday Night for the ninth straight week, according to overnight data released today by The Nielsen Company. The game, which was seemingly out of hand in the 2nd quarter as the Packers went ahead 28-0, earned a 12.4 overnight rating and 19 share (from 8:30-11:15 p.m. ET).
DEFEATED ALL SUNDAY NIGHT COMPETITION: Last night’s “Sunday Night Football” broadcast defeated all Sunday Night competition for the ninth time in nine weeks, including original broadcasts of ABC's Desperate Housewives and Brothers & Sisters, and CBS's 60 Minutes (featuring an interview with President Barack Obama), Amazing Race, and Undercover Boss and Fox's The Simpsons, The Cleveland Show, and Family Guy.
SNF IS 9 FOR 9: When the viewership is available tomorrow from Nielsen, “Sunday Night Football” is expected to be the most-watched Sunday night show for the ninth consecutive week (every week this season). Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
* The 12.4 overnight rating is up five percent from last week’s SNF game featuring the Steelers vs. Saints (11.8).
* The rating peaked at a 13.8/20 from 9-10 p.m. ET leading into halftime with the score 28-7.
* Last year’s Week 9 SNF game featured the 4-2 Cowboys against the 4-2 Eagles in an NFC East rivalry in which the Cowboys won a close game 20-16. That game registered a 14.3 overnight rating and a 23 share.
TOP METERED MARKETS FOR COWBOYS-PACKERS:
1. Milwaukee, 45.8/62
2. Dallas, 27.8/41
3. San Antonio, 20.3/27
4. Las Vegas, 18.9/27
5. Austin, 17.8/27
6. Minneapolis, 17.3/26
7. Nashville, 17.2/24
8. Albuquerque, 17.1/24
9. New Orleans, 16.7/22
10. Norfolk, 16.2/23
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For more information contact:
Adam Freifeld
t:212-664-6772
e:adam.freifeld@nbcuni.com
About NBC Sports
NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.
NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.
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Keywords · NBC Sports · NFL Football · Sunday Night Football · Green Bay Packers · Dallas Cowboys
Name: Adam M Freifeld
Organization: NBC Universal
Email:
Phone: 212-664-6772
URL: http://nbcsports.msnbc.com/
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