POSTED: Wednesday November 3rd 2010
FOR IMMEDIATE RELEASE

50 YEARS OF COWBOYS-PACKERS RESUMES AT LAMBEAU FIELD ON "SUNDAY NIGHT FOOTBALL" - COVERAGE BEGINS WITH "FOOTBALL NIGHT IN AMERICA" AT 7 PM ET

“For better or worse, for richer or poorer, the Cowboys always make for great TV.” – “Sunday Night Football’s” Al Michaels

“They haven’t used that as an excuse.” - “Football Night’s” Tony Dungy on the Packers’ injuries

NEW YORK - November 3, 2010 - The first-place Green Bay Packers renew their 50-year-old rivalry with the Dallas Cowboys at Lambeau Field on “Sunday Night Football.” This is the 30th meeting between the two teams with the Cowboys holding a 16-13 series edge, including six postseason games. The Packers won the first-ever game, 41-7, at Lambeau on November 13, 1960, nearly 50 years ago to the day of Sunday’s matchup.


Calling Cowboys-Packers will be six-time Emmy Award-winner Al Michaels (play-by-play), who is in his 25th season as the voice of the NFL’s premier primetime package; 11-time Emmy Award-winner Cris Collinsworth, who last year, his first in the SNF booth, won the Emmy for outstanding event analyst; and sideline reporter Andrea Kremer about whom TV Guide said is “one of TV’s best sports correspondents.”


Coverage begins with “Football Night in America” at 7 p.m. ET Sunday with Bob Costas, who won the outstanding studio host Emmy last year, hosting live from inside the stadium. Dan Patrick will co-host “Football Night” from NBC's 30 Rockefeller Plaza studios joined by Super Bowl-winning head coach and Emmy-nominated Tony Dungy, two-time Super Bowl winner Rodney Harrison, and Sports Illustrated's Peter King. Alex Flanagan will report from Lincoln Financial Field on the Colts-Eagles game.


“Football Night” (7:30-8:15 pm) is averaging 8.2 million viewers through its first seven weeks, its most ever for that time frame and up 15 percent vs. 2009’s 7.1 million viewers.


DUNGY ON THE MATCHUP: “The Cowboys are going up to Green Bay against a very potent passing attack. They have to get some pass rush going. Dallas has to get going early to give themselves some spark…The Packers have had a ton of injuries. They’ve lost key personnel all the way through, but they haven’t used that as an excuse. Other guys have filled in and the guys who are healthy have stepped up and made plays.”


MICHAELS ON THE MATCHUP: “The whole question with Dallas is if they can get this thing turned around. I think they are going to ratchet it up this week because this is more than a crossroads for them. This is it, right now, on the road in a hostile environment in Green Bay…The Cowboys are always a storyline team, but now it's a different storyline than we've seen from them in a very long time. For better or worse, for richer or poorer, the Cowboys always make for great TV.”


Click here to watch Dungy and Harrison preview Cowboys-Packers: http://nbcsports.msnbc.com/id/22825103/vp/39969921#39969921


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EMBED NBC SPORTS VIDEO: Video from NBC Sports’ NFL coverage, including select clips from “Sunday Night Football” and “Football Night in America,” is available to be embedded on media websites at NBCSports.com.

http://nbcsports.msnbc.com/id/22825103/vp/21428022#39825778


Current clips include:

  * Tony & Rodney previewing Cowboys-Packers
  * NFL coaches press conferences
  * Mike Florio’s PFTV
  * Rotoworld’s Fantasy Fix

SNF EXTRA: For the third straight season, the entire Sunday Night Football schedule is streamed live on NBCSports.com. The live coverage on NBCSports.com comes from NBC Sports’ broadcast of Sunday Night Football plus four additional camera angles and several new interactive features.


Sunday Night Football Extra employs a full HD-quality player using Microsoft Silverlight and Smooth Streaming that sets new benchmarks for live streaming video cross-platform. The video player includes full DVR and functionality allowing the user to pause and scroll back-and-forth - even review plays in “slo-mo”—all while watching live video.


New for the 2010 season, Sunday Night Football Extra has a draggable picture-in-picture feature for any of the online-only cameras, and greatly enhanced social functionality including a Twitter Tug of War between fans of the two teams and the ability for users to share direct links to any play in the game via Twitter and Facebook.


Sunday Night Football Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from ProFootballTalk’s Mike Florio. Additionally Sunday Night Football Extra employs online-only in-game analysis from the NBC Sunday Night Football and Football Night in America teams.


Sunday Night Football Extra features the broadcast from NBC’s Sunday Night Football team: Michaels, Collinsworth and Kremer.


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SNF SHOWS DRAMATIC YEAR-OVER-YEAR VIEWERSHIP GAINS

THROUGH 8 WEEKS, SNF BEST IN 14 YEARS: Through the first eight weeks of the NFL season, “Sunday Night Football” is averaging 21.5 million viewers, the most for the first eight weeks of a primetime NFL package in 14 years (23.9 million in 1996 on ABC).


  * NBC’s eight-week viewership of 21.5 million is 2.4 million more than and 13 percent above last year’s 19.1 million for the opening eight weeks of the NFL season and up 35 percent through the same time period in 2008 (15.9 million).

SNF AVERAGE VIEWERSHIP THROUGH EIGHT WEEKS:

1. 2010, 21.5 million

2. 2009, 19.1 million

3. 2006, 17.3 million

4. 2007, 16.1 million

5. 2008, 15.9 million


The eight-week average household rating of 13.0/21 is 12 percent higher than last year’s first seven weekends (11.6/19) and 33 percent ahead of the first seven weeks in 2008 (9.8/16).


NO. 1 SHOW OF THE WEEK: For the eighth straight week, “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.


This was the first time that NBC “Sunday Night Football” went head-to-head with the World Series. SNF out-drew World Series Game 4 by 17 percent (18.1 million for SNF vs. 15.5 million for the World Series). In the previous four years of “Sunday Night Football,” there was no game scheduled against the World Series.


NFL ON NBC IS TOP FOUR MOST-WATCHED BROADCASTS: Since the beginning of the NFL season on 9/9/10, primetime football on NBC are the four most-watched regularly-scheduled programs on primetime television.


1. 9/9/10, Vikings-Saints, 27.5 million (Thursday Kickoff Opener)

2. 10/24/10, Vikings-Packers, 25.7 million (Favre Return to Lambeau II)

3. 9/12/10, Cowboys-Redskins, 25.3 million (2010 SNF: Week 1)

4. 9/19/10, Giants-Colts, 23.1 million (“Manning Bowl II”)

5. 9/27/10, Dancing With the Stars - ABC, 21.4 million


REMAINING 2010 “SUNDAY NIGHT FOOTBALL” SCHEDULE

Regular Season - “Football Night in America” begins every Sunday at 7 p.m. ET

Sun. Nov. 7 Week 9 Dallas Cowboys at Green Bay Packers

Sun. Nov. 14 Week 10 New England Patriots at Pittsburgh Steelers

Sun. Nov. 21 *Week 11 New York Giants at Philadelphia Eagles

Sun. Nov. 28 *Week 12 San Diego Chargers at Indianapolis Colts

Sun. Dec. 5 *Week 13 Pittsburgh Steelers at Baltimore Ravens

Sun. Dec. 12 *Week 14 Philadelphia Eagles at Dallas Cowboys

Sun. Dec. 19 *Week 15 Green Bay Packers at New England Patriots

Sun. Dec. 26 *Week 16 San Diego Chargers at Cincinnati Bengals

Sun. Jan. 2 *Week 17 TBA

*Flex Week


Follow NBC Sports PR on Twitter at Twitter.com/NBCSportsPR

Follow “Sunday Night Football” on Twitter at Twitter.com/SNFonNBC

Become a fan of “Sunday Night Football” on Facebook at: Facebook.com/SNFonNBC


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For more information contact:
Chris McCloskey
NBC Universal Sports & Olympics
t:212-664-5598
m:347-331-3593
e:christopher.mccloskey@nbcuni.com

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.

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Keywords · NBC · Sunday Night Football · Green Bay Packers · Dallas Cowboys · Lambeau Field


Name: Chris Mccloskey
Organization: NBC Universal Sports & Olympics
Email:
Phone: 212-664-5598
URL: http://www.nbcuni.com/


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