POSTED: Tuesday October 19th 2010
FOR IMMEDIATE RELEASE

Atlanta Thrashers 24/7 Launches Version 2.0 Smartphone App; Updated Thrashers 24/7 will provide fans with live contests, new features and exclusive content

XCO SportsLink announced that the Atlanta Thrashers launched an update to its 24/7 application.

Atlanta, GA, October 19, 2010 - XCO SportsLink announced today that the Atlanta Thrashers launched an update to its 24/7 application for the iPhone ™ and iPod Touch™.  The upgraded Thrashers 24/7 2.0 app offers new features and exclusive content including special live poll contests for fans, team news,  league standings, updated game calendar and new video content.

The Thrashers 24/7 2.0 app has been designed to specifically give fans the most valuable and proprietary information that app users can access anytime, anywhere. 

“Identifying new opportunities to communicate and interact with our fans is a priority for our organization” said Tracy White, Senior Vice President, Sales and Marketing and Chief Sales Officer for the Atlanta Thrashers.  “Thrashers 24/7 2.0 allows us to enhance the in-arena experience and connect with fans, both during and outside of games, in new and innovative ways.”

Key features of the app include:

*Special Live Poll Game-Related Contests for Fans
*Enhanced Thrashers Twittter™ Functionality
*New Video Features
*Thrasher Message Boards and Live Game Online Chat
*Enhanced Photo Sharing Feature
*New Team Calendar and Game Schedule
*Fan Noisemaker:  Fans get to "make noise" with Air Horn, Vuvuzela and Rattle
*Current NHL Standings for League, Conference and Division
*2010-11 Thrashers Team Roster
*Blue Crew Lineup for 2010-11 Season
*Access to Thrashers Promotions and Online Store for Merchandise and Tickets

“The Thrashers recognize the importance of bringing the newest technology to market early to better connect with their fans while offering compelling sponsorship opportunities for partners looking for effective ways to reach the Thrashers community,” said Alan Hayman, President of XCO SportsLink.  “Thrashers 24/7 Version 2.0 will enable the fans to further discover and share exclusive content on the team while the organization drives new revenue.”

The updated Thrashers 24/7 2.0 application for the iPhone ™ and iPod Touch™ will be followed by applications for Android and BlackBerry ™ in the near future.

About the Atlanta Thrashers
Lower level season tickets for the 2010-11 Atlanta Thrashers are now available starting at less than $23 per game.  For more information, please call 1-866-715-1500 or visit http://www.thrashersseasontickets.com.  Individual game tickets for all homes games are on sale at all Ticketmaster Ticket Outlets and the Philips Arena Box Office, or online at http://www.atlantathrashers.com.

About XCO SportsLink
XCO SportsLink (http://www.xcosportslink.com) is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients.  XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures.  The company was founded by former MICROS Systems, Inc. senior executives Paul Armstrong and Alan Hayman.
-End-

# # #

---

Keywords · XCO · XCO SportsLink · Atlanta Thrashers · Thrashers · NHL · app · application · sports

---

Name: Meredith Geisler
Organization: Meredith Communications
Email:
Phone: 301-610-5001

---

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.