POSTED: Monday June 28th 2010
FOR IMMEDIATE RELEASE

NASCAR Driver Bobby Labonte's Smartphone App "The B Lab" Now Available; Labonte is First NASCAR Driver to Have App.

Bobby Labonte has launched the first NASCAR driver smartphone app. Labonte teamed with XCO SportsLink to provide fans with the latest news about Labonte on their mobile device. The app is now available in the App Store.

Archdale, N.C., June 28, 2010 - Bobby Labonte, the 2000 NASCAR Sprint Cup champion, has officially launched the first NASCAR driver smartphone app. Labonte teamed up with XCO SportsLink to provide motorsports fans the opportunity to get the latest news about Labonte on their mobile device.  The app is now available for download for all iPhone, iTouch and iPad users on iTunes in the App Store for 99 cents.  The app will be available for Blackberry users soon.

This new app will allow fans to get the most up to date information on Labonte and give fans an inside look at his other interests including Bobby Labonte Racing, the Bobby Labonte Foundation and his marketing firm, Breaking Limits.  The application was developed by XCO SportsLink and will allow Labonte fans to track their favorite driver with never before utilized technology.

Fans will be able to download race schedules, results, stats, bios and more about Labonte and his ventures.  This is the first app XCO SportsLink has developed for a NASCAR driver and Labonte becomes the first NASCAR driver to have a smartphone app.  Users can also access Labonte's Twitter feed as well as his Facebook page. 

Features include:

· Bio
· Career Highlights
· Schedule and Results
· Audio/Video
· Go Behind The Scenes.
· Latest Bobby Labonte News
· Photo Gallery
· Corporate Partners
· Twitter and Facebook
· Email Bobby
· Information about Bobby Labonte Racing
· Bobby Labonte Foundation Events
· Bobby Labonte Foundation Auction
· Donate to Bobby Labonte Foundation
· Foundation Photo Gallery

"We've worked closely with XCO SportsLink for the past month to ensure we have an app that the fans will enjoy," said Labonte.  "We're going to continue to add new features and content to make sure we always have something when visiting the app.  I'm excited about it and hope the fans are too."

"By using our technology, the Labonte team will create innovative and visually oriented content and features for their fans," said Alan Hayman, President of XCO SportsLink. "The B Lab will provide fans with the ability to easily and quickly access Labonte information anywhere, anytime, a first for NASCAR."
About XCO SportsLink
XCO SportsLink is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients.  XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures.

For more information about XCO SportsLink's solutions, go to http://www.xcosportslink.com.
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Keywords · Bobby Labonte · Labonte · NASCAR · app · XCO SportsLink · smartphone · sports app

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Name: Meredith Geisler
Organization: Meredith Communications
Email:
Phone: 301-610-5001
URL: http://www.xcosportslink.com

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