POSTED: Tuesday June 15th 2010
FOR IMMEDIATE RELEASE

Orlando Magic Unveil New Logo

New look ‘turns the page’ on the next chapter in Orlando sports history.

Orlando, Fla.—In anticipation of the opening of the team's new home, the Amway Center, the Orlando Magic have updated its primary logo.  This new look 'turns the page' on the next chapter in Orlando sports history.  As the team and the Magic brand continue to grow, the logo evolves with a stronger, cleaner, more timeless design to match the team's championship ideals.

The new logo incorporates the Magic's current jersey wordmark giving a more integrated look.  It also continues the team's colors with the Magic blue, Magic black and Magic silver.  The updated look includes the team's current secondary logo with the iconic star ball for a smooth transition from old to new, building on the heritage and history of the Magic from its birth in 1989.

"The Orlando Magic is an organization whose mission is for excellence both on and off the court.  The jersey worn by our team and represented so well by each of our players is a direct reflection of that excellence, which made for a seamless transition from jersey to logo," said Magic Chief Operating Officer Alex Martins.  "This new logo signifies the beginning of a new era of excellence for the Orlando Magic and our fans.  We are excited about where our team is and the direction we are headed as we build on the legend already created and look forward to what the future holds."

The new logo will make its debut on the Magic's online team shop, http://www.orlandomagicshop.com.  Magic fans can be the first to wear the new design on hats and T-shirts for 15% off the suggested retail price.  This discount on select styles is available at http://www.orlandomagicshop.com until June 30, 2010 and cannot be used in combination with any other offer or discount.

About The Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 5,000 volunteer hours annually. In addition, over the last 20 years nearly $15 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF), a fund of the McCormick Foundation since 1994, which serves at risk and disadvantaged youth. Ticket highlights for next season in the new Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket while supplies last. For ticket information log on to orlandomagic.com or call 407-89-MAGIC.

Through the National Basketball Association's NBA Cares program, the league, players and teams have donated more than $120 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 465 places where kids and families can live, learn, or play. The NBA is broadcast in 215 countries and territories in 41 languages.

The Orlando Magic is also the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida Community.

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Keywords · Orlando Magic · NBA

Name: Trish Wingerson
Organization: Orlando Magic
Email:
Phone: (407) 916-2635 Direct
URL: http://www.orlandomagic.com

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