POSTED: Sunday June 13th 2010
FOR IMMEDIATE RELEASE

SportAccord and Sports Features Communications Inc. announce a new strategic media partnership

The agreement will see Sports Features Communications Inc. extend the reach of the SportAccord organisation among its stakeholders in the business of sport

June 14, 2010: SportAccord, the organisation representing the interests of International Sports Federations, and Sports Features Communications Inc. have entered into a new strategic media partnership. Under the arrangement, Sports Features Communications Inc. will be a key partner in international communications in the business and administration of sport. The aim will be to raise awareness of SportAccord's different activities and to promote its services to members.

SportAccord's activities include the sports hub; an online resource for specialists in the varying disciplines in the industry. Sports Features Communications Inc. is making available its SFC Press Point the only dedicated sports press release distribution system targeted to over 100 sports to distribute SportAccord information and events.

Other activities take in the organisation of a series of multi-sports events starting with the World Combat Games and Sports Features Communications Inc. will also play a role in promoting this and the forthcoming Mind Games in 2011.

Mr Hein Verbruggen, President of the organisation said: "I am delighted to welcome our new media partner, Sports Features Communications Inc. We are all familiar with the quality of their press release distribution service and their reputation for communications. So I am confident their involvement with SportAccord will be to the great benefit of our activities."

Laura Walden, Director of Sports Features Communications Inc. also expressed her enthusiasm for the partnership: "SportAccord is in the process of making groundbreaking progress for both the organization and its service to the IFs. I am honoured to partner SFC Press Point with them and to endeavour distributing their news and activities even further taking their communications strategy to a new level."

Editors notes

SportAccord is the former General Association of International Sports Federations (GAISF). Further details may be obtained from: Nathalie Smeeman, Marketing and Communications Manager, +41 21 612 3070, Nathalie.smeeman@sportaccord.com

Sports Features Communications Inc. has the only dedicated sports press release distribution service working with over 100+ sports in all platforms print, TV, online, radio, photography, blogs and web based media. Further details can be obtained from: Laura Walden, Director, +1 813 228 0408, lwalden@sportsfeatures.com

Ends

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Keywords · SportAccord · GAISF · Sports Features Communications · Hein Verbruggen · World Combat Games · Laura Walden

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Name: Nathalie Smeeman
Organization: SportAccord
Email:
Phone: 41216123070
URL: http://www.sportaccord.com

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