POSTED: Monday April 26th 2010
FOR IMMEDIATE RELEASE
Agencies for BWF World Super Series 2011 - 2013
Badminton World Federation assigns media and sponsorship duties for premium tournament series
The Badminton World Federation (BWF) announced today, that it has appointed Total Sports Asia (TSA) and Enterprise Sports Group (ESG) as the Media and Sponsorship Agencies for the second edition of the BWF World Super Series (2011 - 2013).
“The BWF is very pleased to have TSA and ESG as its partners moving forward to the next phase. We believe that the hosts of the Super Series, the BWF and this new partnership with TSA and ESG will not only secure a significant commercial income, but will also significantly raise the bar in terms of quality and reach of the product. I very much look forward to working with this new team in the next phase” said Thomas Lund, COO on the confirmation of TSA and ESG.
The BWF World Super Series is a 12 event top level badminton series attracting the top 32 players in each of the five disciplines of the sport - men’s/women’s singles, men’s/women’s doubles and mixed doubles. At the end of each Series a Super Series Masters Finals is held which is an event with the “best of the best” from the 12 event Series for that year.
The appointment follows an extensive research project in 2009 that reviewed the marketability of BWF properties and the BWF World Super Series. The next objective for the BWF is to look at its world events (BWF World Championships / World Team Championships) - both individual and team event, with a view to securing the agencies for 2012 and beyond.
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Badminton World Federation (BWF) - www.internationalbadminton.org
BWF is the international governing body of the sport of badminton recognised by the International Olympic Committee. The purpose and objectives of BWF include regulating, promoting, developing and popularizing the sport of badminton throughout the world and organizing, conducting and presenting international events at the highest level.
Total Sports Asia (TSA) - www.totalsportsasia.com
TSA is Asia’s leading fully integrated sports marketing agency and has a strong reputation for successfully building and expanding international sports brands in Asia and taking Asian centric sports to the world. TSA specializes in media rights sales/distribution, TV production, sponsorship/licensing sales and activation, event management and consultancy. TSA works with leading federations and rights holders from around the world including the US Open tennis, PSA (Squash), Manchester United, Lotus F1 and many more. TSA has a dedicated team of over 80 sports marketing experts in seven offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Bangkok, Mumbai and Delhi.
Enterprise Sports Group (ESG) - www.enterpriseg.com
ESG is a leading sports marketing and consultancy firm based in Singapore. ESG specialises in identifying growth opportunities in sports assets and creating powerful solutions that generate true value for our clients’ businesses via sports sponsorship. ESG also provides sport federations and rights owners strategies to realise the full commercial potential of their assets as well as solutions to address their critical challenges. ESG focuses on optimising revenues for rights owners in sponsorship and licensing and in helping its clients yield maximum return on objectives.
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Keywords · Badminton World Federation · BWF Super Series · Badminton · Total Sports Asia · Media · Broadcast
Name: Juliana Low
Organization: Total Sports Asia
Email:
Phone: +60376609611
URL: www.TotalSportsAsia.com
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