POSTED: Friday April 23rd 2010
FOR IMMEDIATE RELEASE
LaserPerformance Urges Sailors to Take a 'Sick Day'
Sailboat Manufacturer Unveils “Sail Legendary” Brand Campaign
LaserPerformance sailboats will debut a new brand campaign in April. The campaign is titled “Sail Legendary.” It builds on the passion of dinghy sailing and the excitement of sailing a small boat.
“Since we became LaserPerformance two years ago we’ve been building the brand to be broader then the products we sell and the services we supply. We want it to be representative of the lifestyle of the sport itself. To accomplish this we have to give LaserPerformance a distinctive voice and personality. We believe the message and attitude represented in Sail Legendary does just that,” said Chip Wilkerson, VP Marketing.
The first execution is entitled “Sick Day” and features LaserPerformance’s own production manager calling in “sick” to take advantage of epic sailing conditions. The idea behind this concept is that whether you sail at the very highest level of the sport or just messing around on a local lake, LaserPerformance makes boats that allow you to create your own “sick day”. Check out the debut of the Sick Day video at: www.laserperformance.com.
The campaign includes several print executions along with a variety of digital media properties intended to appeal to LaserPerformance’s tech savvy customer.
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About LaserPerformance
LaserPerformance is the steward of some of sailing’s most recognised brands including Laser, Sunfish, SB3 and the Bug. LaserPerformance products are actively sold and sailed in over 40 countries worldwide. For more information on any of the LaserPerformance products please visit: www.laserperformance.com.
For more information, contact:
Chip Wilkerson
VP, Marketing
LaserPerformance
chip.wilkerson@laserperformance.com
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Keywords · sailing · laser · laserperformance · sick day · sailing video ·
Name: Sarah Schaill
Organization: LaserPerformance
Email:
Phone: 203 663 4576
URL: www.laserperformance.com
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