POSTED: Thursday March 25th 2010
FOR IMMEDIATE RELEASE

Donald Dell join Global Sports Industry Summit speakers line-up

The Group President of Blue Entertainment Sports Television, Donald Dell has been added to the list of speakers at the Global Sports Industry Summit 2010

No history of professional sports could be complete without a chapter devoted to the contributions of ProServ Founder and Chairman, and Group President of Blue Entertainment Sports Television, Donald L. Dell. In fact, the history of tennis, particularly the sport’s Open era, might as well be a chronology of Dell’s career in sports marketing and management, and television.

In 1968 and 1969, Dell had just captained the United States Davis Cup team to its second consecutive World Championship. The team’s players, however, faced an uncertain future as tennis was turning into a professional sport—the beginning of “Open Tennis”. Two players who would dominate the game for much of the next decade, Arthur Ashe and Stan Smith, turned to Dell, an accomplished Washington D.C. attorney, asking him to further their opportunities in the sports marketplace and represent them in their future professional careers.

At the time, Dell had become fascinated with the growth potential of sports, and recognized athletes’ need for sound career management. He also anticipated the need of major corporations for assistance in developing effective sports marketing programs. Soon thereafter Dell founded ProServ, which quickly assumed a leadership role in the sports marketing industry. ProServ’s success led to its being acquired in 1999 by SFX as an integral part of the SFX Sports Group which was recently
acquired in 2006 by Blue Equity, Inc., and is now known as BEST - Blue Entertainment Sports Television.

Over the course of his career, Dell has developed some of the most significant and longest-lived partnerships between sponsors and sports properties. He has negotiated nearly one billion dollars in sponsorships and endorsements throughout his illustrious career, including the 2001 FedEx Naming Rights deal with the Washington Redskins (“FedEx Field”), over $205 million, the largest in NFL history. He currently oversees and distributes many of SFX and SFX Television’s properties including the French Open, The U.S. Open, the Legg Mason Tennis Classic, the Boston Marathon and 20 ATP tennis telecasts on Fox Sports Net.

Donald Dell joins the likes of MasterCard chief marketing officer Larry Flanagan; The Coca Cola Company chief marketing officer Joe Tripodi; VISA chief marketing officer Antonio Lucio; Heineken chief marketing officer Alexis Nasard; Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director sports Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; ESPN Star chief executive Manu Sawhney; AEG's president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; Wasserman Media Group chairman and chief executive Casey Wasserman; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer; IHF president Hassan Moustafa; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham & Associates founder Dean Bonham, HBS founder and chief executive Francis Tellier, FUSE partner Issa Sawabini, ESPN X Games managing director Rick Alessandri, Alliance of Action Sports chief executive Wade Martin… as speaker at the Global Sports Industry Summit 2010.

The Global Sports Industry Summit takes place from September 28 - October 1, 2010.

The Global Sports Industry Summit in Paris, brings together a powerful community of leaders who are setting the agenda for the international sports industry. The Summit will focus on the world economic crisis and its influence on sport industry as well as the tension between tradition and innovation in sport, as the industry looks to expand while staying true to its roots.

Exclusively reserved for the anyone involved in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

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Keywords · Donald Dell · BEST Experience · Global Sports Industry Summit

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Name: David Seitz
Organization: Global Sports Industry Summit
Email:
Phone: +33970465501
URL: http://www.sportsindustrysummit.com/

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