POSTED: Tuesday March 23rd 2010
FOR IMMEDIATE RELEASE

Action Sports executives join Summit speakers line-up

X Games, FUSE, Alliance of Action Sports... executives has been added to the list of speakers at the Global Sports Industry Summit 2010

They will address "tradition vs innovation" from the angle of Actions Sports.

ISSA SAWABINI ... is widely considered one of the foremost marketing experts in action sports and related youth culture. He oversees all client service areas at Fuse and specializes in the development and execution of clients' youth targeted marketing strategies. Issa also oversees all Fuse design and digital services working to guide brands in the credible development of action sports focused creative.



In the past decade he has worked to develop successful action sports marketing strategies for over 50 mainstream and endemic brands including Gatorade, Mountain Dew, Amp, SoBe, Harley-Davidson, Yahoo, NBC, Universal Studios, Motorola, Ford Motor Company, Burton Snowboards, Quiksilver, Converse, Discover Card and MasterCraft. This work has been recognized with a variety of individual and agency honors.

RICK ALESSANDRI ... was named ESPN’s senior vice president & X Games managing director in January of 2007. Alessandri is responsible for managing the global X Games franchise, including the two U.S. X Games events, multiple international X Games events, ESPN’s 24/7 action sports site ESPN.com/Action and developing new business initiatives that will continue to grow the X Games brand. Alessandri is also responsible for managing operations and development for the ESPN Zone franchise and all Zone properties.

WADE MARTIN ... is the President and CEO of Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports tours and events, multimedia production and distribution, and a consumer facing lifestyle brand. Alli includes the Dew Tour, Winter Dew Tour, the China Invitational, AMA Motocross Championship, King of Wake Series, and the Gatorade Free Flow Tour as well as Alli Media, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels.

Sawabini, Alessandri and Wade joins the likes of MasterCard chief marketing officer Larry Flanagan; The Coca Cola Company chief marketing officer Joe Tripodi; VISA chief marketing officer Antonio Lucio; Heineken chief marketing officer Alexis Nasard; Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director sports Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; ESPN Star chief executive Manu Sawhney; AEG's president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; Wasserman Media Group chairman and chief executive Casey Wasserman; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer; IHF president Hassan Moustafa; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham & Associates founder Dean Bonham and HBS founder and chief executive Francis Tellier as speakers at the Global Sports Industry Summit 2010.

The Global Sports Industry Summit takes place from September 28 - October 1, 2010.

The Global Sports Industry Summit in Paris, brings together a powerful community of leaders who are setting the agenda for the international sports industry. The Summit will focus on the world economic crisis and its influence on sport industry as well as the tension between tradition and innovation in sport, as the industry looks to expand while staying true to its roots.

Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

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Keywords · ESPN · X Games · FUSE · Alliance of Action Sports · Coca Cola · Global Sports Industry Summit

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Name: David Seitz
Organization: Global Sports Industry Summit
Email:
Phone: +33970465501
URL: http://www.sportsindustrysummit.com/

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