POSTED: Thursday March 11th 2010
FOR IMMEDIATE RELEASE

NHL chief operating officer John Collins joins speaker line-up

The Chief Operating Officer of the NHL - National Hockey League, John Collins, has been added to the list of speakers at the Global Sports Industry Summit 2010

John Collins is the NHL’s chief operating officer, providing strategic direction and oversight for the League’s business and media operations. When Collins joined the League in 2007, he had a vision to transform the way the NHL worked by integrating the League’s business and media operations to create and leverage national scale. He tapped into the League’s natural advantages in digital rights to create and distribute original, exclusive content offerings that fans can’t get anywhere else. He offered corporate partners an integrated, multi-platform solutions to reach the NHL’s highly desirable demographic, which was instrumental in acquiring new deals with some of the world’s top brands including Anheuser-Busch, Bridgestone, Cisco, Enterprise, Geico, Honda, McDonald’sand ScotiaBank.

Collins spearheaded the creation of the NHL Winter Classic - the annual New Year’s Day outdoor game - for which he was named “Marketing of the Year” in 2008 by Advertising Age. He oversaw the launch of NHL Network in the United States and initiated NHL Network Online, the League’s landmark broadband media experience. His charge was simple, convert the passion of 53 million North American fans into revenue-driving behavior. With consistent year-over-year growth in every possible business metric since his arrival, Collins’ vision and leadership have made the NHL the success story of professional sports and sports entertainment.

Prior to joining the NHL, Collins was the Senior Vice President of Marketing and Sales at the National Football League where he led all the marketing, programming, corporate sponsorship and advertising sales of the League. He was a key member of the team that launched the NFL Network; developed and negotiated marketing partnerships with corporate America valued in excess of $1.9 billion in rights fees, activation, and advertising commitments and doubled annual corporate sponsorship revenues to over $200 million. In 2003, Collins’ efforts were honored by Advertising Age, who recognized him as one of America’s top 50 marketers.

Collins joins the likes of MasterCard chief marketing officer Larry Flanagan; The Coca Cola Company chief marketing officer Joe Tripodi; VISA chief marketing officer Antonio Lucio; Heineken chief marketing officer Alexis Nasard; Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director sports Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; ESPN Star chief executive Manu Sawhney; AEG's president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; Wasserman Media Group chairman and chief executive Casey Wasserman; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham & Associates founder Dean Bonham and HBS founder and chief executive Francis Tellier as speakers at the Global Sports Industry Summit 2010.

The Global Sports Industry Summit takes place from September 28 - October 1, 2010.

The Global Sports Industry Summit in Paris, brings together a powerful community of leaders who are setting the agenda for the international sports industry. The Summit will focus on the world economic crisis and its influence on sport industry as well as the tension between tradition and innovation in sport, as the industry looks to expand while staying true to its roots.

Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

About NHL:

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL NetworkTM) and radio (NHL RadioTM, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights CancerTM and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

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Keywords · NHL · Coca Cola · MasterCard · Visa · Global Sports Industry Summit · FIFA

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Name: David Seitz
Organization: Global Sports Industry Summit
Email:
Phone: +33970465501
URL: http://www.sportsindustrysummit.com/

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