POSTED: Tuesday February 23rd 2010
FOR IMMEDIATE RELEASE
Sports Revolution installs HDTV network in football stadia across UK
Sports Revolution, the largest media rights owner in UK football stadia, is installing a new generation of HDTV networks in football grounds across the UK.
UK stadia join the Sports Revolution with HD Concourse TV
Liverpool among top-flight clubs to invest
Sports Revolution is installing a new generation of high-definition television (HDTV) networks in football stadia across the UK. The move follows its acquisition of the trading assets of Sports TV, which had networks in 45 grounds in the English leagues.
Boosted by a £2 million investment in new audio-visual equipment, Sports Revolution is now upgrading many of these grounds to HDTV systems. It is now the largest provider of match-day content to UK stadia, streaming material tailor-made for each club’s advertisers and fans.
As well as upgrading clubs from their old Sports TV networks, such as Sheffield United’s Bramall Lane, Sports Revolution is also introducing its compelling TV service to grounds that have not previously had a concourse TV system, including Anfield - the home of Liverpool Football Club.
Sports Revolution has equipped the famous 45,000-seater ground with 200 42” BEKO HDTV screens, and is streaming club and branded content on match days.
All content on the new LFC TV system is tailored to both the club and the specific match, with output concentrated into pre-match and half-time slots. Content is scheduled around commercial advertising spots, delivering value to the club and its partners.
Sports Revolution will use its software to distribute news, statistics and live score data supplied by the Press Association throughout the ground.
Ian Ayre, Commercial Director for Liverpool Football Club, says: “For us, the most important thing is to offer a TV service that enhances the match day experience. We want it to add value for the fans, not only for the club commercially. The old model for this type of network tended to be a one-size-fits-all system, not sufficiently tailored to a particular club. The good thing about this solution is that Sports Revolution creates and streams content that engages our fans and fits it around our existing LFC TV channel. The result is a bespoke package that the fans enjoy and that advertisers and the club’s commercial stakeholders want to buy into. It is an excellent addition to our media inventory, using state-of-the art technology.”
The combination of high-quality equipment - BEKO’s parent Arcelik is one of the world’s largest producers of LCD TVs - and Sports Revolution’s tailored content model is generating significant interest from UK clubs. The PC-based system allows content to be modified and targeted for all areas of the ground, allowing precision match-day marketing using the latest HD technology.
Sports Revolution’s HDTV networks have also been installed at West Bromwich Albion’s Hawthorns ground, which switched from another supplier.
As more clubs come on board, they can benefit from Sports Revolution’s scale in football stadia media. The company is already the largest media rights owner in UK football stadia, bringing advertiser money into the game through exclusive media rights with 72 clubs across all the leagues, including 16 in the Premier League. It is also a major player in the sale of Premier League digital perimeter advertising space, and has a media planning consultancy expertise through its sister company, Sports Insight.
Sports Revolution Commercial Director Vange Kourentis says: “Many business models have failed in this area before, so we have focused on delivering a service that is club and fan focused, ensuring that we deliver an engaging product that fans enjoy and that advertisers and the club’s commercial stakeholders want to buy into. Clubs working with Sports Revolution have a lot to gain, not only in terms of new equipment, but new commercial opportunities surrounding a truly fan and club-centric model.”
For more information contact: James Curtis or Edward Parshotam, Stampa, 020 7242 7814
About Sports Revolution
Founded in 2001, Sports Revolution is the largest media rights owner in UK football stadia. Sports Revolution has developed long-standing partnerships with many of the leading football clubs in England and Scotland with contractual relationships with 72 clubs across all the leagues, including 16 in the Premier League.
This comprehensive access to match-day football fans allows Sports Revolution to offer advertisers a unique opportunity to connect with men through sport. From concourse TV, jumbo screens and in-stadia posters, to field and experiential marketing, Sports Revolution offers advertisers fully integrated and expertly planned media solutions, targeting a captive match-going audience.
Managed and backed by a highly experienced team, drawn from the highest levels of sports business and media, Sports Revolution employs an insight-driven, client-led approach, using proprietary audience and media intelligence.
www.sportsrevolution.co.uk
# # #
Keywords · Liverpool HDTV concourse UK football stadia Sports Revolution
Name: Edward
Organization: Stampa
Email:
Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.
