POSTED: Tuesday February 9th 2010
FOR IMMEDIATE RELEASE

Right To Play Announces Vancouver Presence: International humanitarian organization showcases its global programs at special events and venues in Vancouver - Feb 4 2010

Right To Play will raise awareness of its work through several unique and exciting events taking place in Vancouver: special media events, an interactive exhibit open to the public, and a high-level discussion panel.

Toronto, Canada (February 4th, 2010) - Right To Play will raise awareness of its work through several unique and exciting events taking place in Vancouver. Through special media events, an interactive exhibit open to the public, and a high-level discussion panel, the international humanitarian organization will continue to build on its relationship with hundreds of athletes and supporters both in Canada and around the world while showcasing its sport and play programs.

“We are very excited and proud to be engaging with athletes and offering so many activities and experiences to the public in Vancouver,” said Johann Olav Koss, CEO and President of Right To Play International. “We hope that our presence in various locations around the city will give people a chance to understand more of what we’re doing around the world and to join in our efforts to bring sport and play to children everywhere.”

On February 12, Right To Play will officially open the World Of Play, a venue that offers the public a chance to come and play and learn about how the organization improves the lives of children living in some of the most disadvantaged areas of the world. Located on False Creek between Science World and Canada Hockey Place at the Concord Place Community Celebration Zone, the World Of Play will feature a walk-through space showcasing Right To Play’s history, methodology, programs and impact in 23 countries across the world, as well as photos and videos about the experiences of its Athlete Ambassadors who have visited field locations and continue to support its mission.  The World Of Play is generously supported by our title sponsor, Cadbury. Right To Play has entered into a three year partnership with Cadbury and the title sponsorship of the World Of Play will be the first of many joint programs. 

The World Of Play also features a Play Zone where children and families can experience Right To Play game sessions led by staff and trained volunteers. The pavilion will serve as the hub for athletes, media, visitors and members of the community to come together to learn more about and support Right To Play. The World Of Play offers a participatory learning experience to the public and is a celebration of Right To Play’s efforts to improve the lives of children all over the world. 

Right To Play will also ride the momentum of its new, interactive website to present RTPtv, a multimedia platform providing an alternative view of activities taking place throughout Vancouver. Right To Play has teamed up with CBC, Canada’s national broadcaster and cultural institution, to give sports fans and members of the global community an interactive and engaging online space to watch feature interviews, get the view from the street, and listen to a daily opinion in “Van Scoop”. Viewers will see up-close and personal interviews with iconic athletes, and special segments hosted by Silken Laumann among others. Hosted at the Roots Lounge in CBC’s downtown Vancouver studio, RTPtv will provide a creative space for athletes, supporters and the public to gather, interact, and share their motivation for becoming involved with Right To Play.

World Of Play and RTPtv have been generously supported by sponsors including CBC, COLD-FX, Concord Pacific, Merck, Mitsubishi Motor Sales of Canada, Roots Canada and PowerBar. In addition, Right To Play has received tremendous support for its worldwide programs from the Canadian International Development Agency (CIDA) on behalf of the Government of Canada.

Right To Play will continue to build relationships with new and existing Athlete Ambassadors. The Mitsubishi Motor Sales of Canada Vancouver Mitsubishi dealership on 2nd Avenue will host a gathering place for athletes to learn more about Right To Play and how they can help to effect change through sport and play. Athletes will also have the opportunity to donate signed memorabilia to be auctioned off in a campaign beginning in early March. Mitsubishi has also generously donated the use of several award-winning and eco-friendly cars to Right To Play including the electric, zero-emissions i-MiEV.
Right To Play will also welcome athletes at the Roots store in Whistler, BC, to sign on to its Athlete Ambassador program and learn more about how they can contribute. Roots Canada recently partnered with Right To Play to produce the best-selling Canada Collection by Roots and the Right To Play Collection of clothing, with a portion of the proceeds from both lines benefiting Right To Play.

To kick off the Vancouver activities on a high note, Right To Play is proud to present Sport, Peace and Development: How Can Sport Contribute to Positive Social Change?, a dialogue between a dynamic mix of high-profile speakers co-hosted by University of British Columbia and VANOC and sponsored by Merck. Featuring speakers Johann Olav Koss, founder and CEO of Right To Play, Stephen Lewis, Chair of the Board of the Stephen Lewis Foundation, and Wilfried Lemke, Special Advisor to the UN Secretary-General on Sport for Development and Peace, the event promises to be an insightful discussion of the global Sport for Development movement by some of its leaders and pioneers. The Dialogue will take place on Friday, February 12th at 11:00 am PST at the Chan Centre for the Performing Arts. Tickets are available to the public through TicketMaster.

Right To Play is also very proud to celebrate its partnership with the City of Surrey and to be present in the City of Surrey 2010 Celebration site at Holland Park. In May 2009, Surrey launched its 2010 Challenge for Children and, in conjunction with Right To Play, delivered leadership presentations in over 130 of its schools reaching over 70,000 students to embrace the spirit of 2010 and impact global citizenry both in Surrey and around the world.

For regular updates on Right To Play’s activities, follow us on Twitter at www.twitter.com/RightToPlayIntl or visit our website at www.righttoplay.com.

About Right To Play
Right To Play is an international humanitarian organization that uses sport and play programs to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world. Working in both the humanitarian and development context, Right To Play builds local capacity by training community leaders as Coaches to deliver its programs in 23 countries affected by war, poverty, and disease in Africa, Asia, the Middle East and South America. Founded in 2000, Right To Play is headquartered in Toronto, Canada and has national offices in Canada, Norway, The Netherlands, Switzerland, the United Kingdom, and the United States. The national offices raise funds, build awareness for Right To Play programs and advocate for Sport for Development.
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For more information, please contact:
Laura Currie, Right To Play
Email:  lcurrie@righttoplay.com
Phone: +1 (778) 919-0552

INVITATION TO MEDIA TO ATTEND TWO EVENTS:

Media Event #1: We invite media to the grand opening of Right To Play’s “World Of Play”
What: Address by Johann Olav Koss, President and CEO, Right To Play + photo opportunities, participate in a Right To Play Game with staff, trained volunteers and Athlete Ambassadors.
When: 12:00 p.m. PST on February 9th
Where: Concord Place Community Celebration Zone.

Media Event #2: We invite media to the unveiling of RTPtv - with Athlete Ambassadors and guests.
What: Kick off of RTPtv with address by Johann Olav Koss + photo opportunities + a chance to “sit in the hot seat” and be interviewed by our RTPtv host.
When: Afternoon of February 11th (exact timing TBC with further details to follow)
Where: RTPtv studio at CBC’s Vancouver headquarters located at 700 Hamilton Street

To RSVP, please contact:
Nancy Zorzi
email: nzorzi@righttoplay.com
Phone: +1 (416) 301-7529 or (778) 919-0551
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Keywords · Right To Play · World Of Play · Vancouver · Olympics · 2010 · RTPtv


Name: Meghan Moloney
Organization: Right To Play
Email:
Phone: 416-498-1922
URL: http://www.righttoplay.com


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