POSTED: Thursday January 21st 2010
FOR IMMEDIATE RELEASE
Procter & Gamble Announces Sponsorship of the Team USA Family Home at the 2010 Olympic Winter Games in Vancouver
P&G Family Home Will Serve as Home-away-from-Home for U.S. Olympians and their Families
CINCINNATI, OHIO, January 21 - Procter & Gamble (NYSE:PG), along with the U.S. Olympic Committee (USOC), today announced that the company will welcome U.S. Olympic athletes and their families in Vancouver, Canada, at the P&G Family Home, which will provide Team USA with a place to come together in an inviting and comfortable environment for the duration of the Olympic Winter Games.
Recognizing the importance that families play in the lives of athletes, the P&G Family Home will provide family members with a place to come together, watch the Olympic Winter Games, meet other Team USA families, and spend time with loved ones before and after competition. More than 300 athletes and coaches will be on the 2010 U.S. Olympic Team, and each one will have the opportunity to take advantage of the P&G Family Home at no cost.
“As proud partner of the U.S. Olympic Team, we are excited to support America’s Olympic athletes and look forward to hosting them and their families at the P&G Family Home during the Olympic Winter Games,” said Kirk Perry, Vice President, North America for P&G. “The Family Home will serve as the home-away-from-home for Team USA and those that mean the most to them.”
Different from prior years, the P&G Family Home will not only provide complimentary food and drink, but will offer unique experiences for the entire family to enjoy, including 24/7 coverage of the Olympic Winter Games. At the Family Home, P&G’s wide roster of well-known brands will allow for Team USA and their families to experience the Olympic Winter Games and enjoy time together as if they were in their own home. Amenities and activities for Team USA and their families will include comfortable viewing lounges; an internet café; complimentary food and drink; pampering for moms at the P&G Beauty and Grooming Salon and Spa with quick refreshes to complete makeovers by Pantene, COVERGIRL, Olay, Venus and Secret; a Pampers play area for toddlers; a Crest/Oral B Smile Center; a Pringles Snack Lounge! and complimentary Tide laundry service.
"At the Olympic Winter Games, our athletes are deeply focused on being performance-ready and podium-prepared,” said Lisa Baird, USOC's chief marketing officer. “The P&G Family Home will allow them to have peace of mind and spend stress-free, invaluable time with their families. In addition to providing a centralized location for the families of U.S. Olympians, the program gives Team USA a place to interact and celebrate their achievements."
P&G’s Olympic sponsorship of Team USA includes the 2010 U.S. Olympic Team and the 2012 U.S. Olympic Team. The P&G Family Home will operate in Vancouver from February 11-28.
Media Access
All members of the media are encouraged to access the P&G Family Home during their stay in Vancouver for stories and coverage. During dates of operation, P&G representatives will be on-site to answer questions and provide information pertaining to P&G events and sponsored athletes. The P&G Family Home is located at 580 West Hastings Street, Vancouver, British Columbia, Canada V6B 1L6.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit http://www.teamusa.org for more information.
Contact:
Cheri McMaster
P&G
(513) 983-8466
mcmaster.ca@pg.com
Lindsay Hogan
USOC
(719) 304-4516
lindsay.hogan@usoc.org
Mari Rella
Taylor
(212) 714-5744
mrella@taylorpr.com
SOURCE P&G
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Keywords · Procter and Gamble · USOC
Name: Cheri Mcmaster
Organization: Procter & Gamble
Email:
Phone: (513) 983-8466
URL: http://www.pg.com
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