Up-to-the-Minute Breaking News: Olympics · London 2012

POSTED: Friday December 18th 2009
FOR IMMEDIATE RELEASE

FIFA E-Shop Launched

The site will offer event merchandise for several FIFA tournaments, including the upcoming FIFA World Cup™ in South Africa as well as a wide selection of clothing from FIFA’s new lifestyle clothing ranges.

FIFA has today announced the launch of a     brand new e-commerce environment where football fans worldwide will for     the first time ever have the opportunity to buy items from FIFA’s official     website www.FIFA.com.

   

 

   

The site will offer event merchandise for     several FIFA tournaments, including the upcoming FIFA World Cup™ in     South     Africa as well as a wide selection of     clothing from FIFA’s new lifestyle clothing ranges. Furthermore,     team-related products will also be available, offering football fans the     chance to show their devotion to their favourite club and national teams.    

   

 

   

“The e-commerce platform on FIFA.com is a     vital component in our merchandising programme” says Thierry Weil, FIFA     Marketing Director. “It is important that FIFA gives as many fans as     possible the opportunity to access both FIFA’s new lifestyle clothing     ranges as well as the event memorabilia for our top events”.  

   

 

   

Online shoppers will have access to all of     the latest items from FIFA’s authentic new sports lifestyle apparel, FIFA     Collections. The Collections, which hit stores in August 2009 is a new,     fresh fashion range which embodies a fusion of football, fashion and     culture, reflected in the design and production of the all new casual-wear     and accessories.     

   

 

   

Event-related merchandise will primarily     focus on Official Licensed Products for the upcoming 2010 FIFA World Cup     South Africa™, with articles for future tournaments such as the FIFA     Women’s World Cup Germany 2011™ and the 2014 FIFA World Cup Brazil™     becoming available as products are launched. Products from FIFA’s     Commercial Affiliates will complete the assortment of goods.    

   

 

   

The team-related products will include     official jerseys from both national and club football teams, as well as a     wide variety of further merchandise such as footballs, flags and scarves.    

   

 

   

The e-commerce store will be run by FIFA’s     Exclusive Worldwide Master Licensee, Global Brands Group.    

   

 

   

In     recognition of Visa’s valued sponsorship, www.FIFA.com     prefers Visa for all transactions online.

   

 

# # #

Keywords · FIFA · e-shop · South Africa 2010

Name: Nicolas Maingot
Organization: FIFA
Email:
Phone: +41-43/222 7272
URL: http://www.fifa.com/index.html

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.

    Contact Information

    Name: Nicolas Maingot

    Organization: FIFA

    Email:

    Phone: +41-43/222 7272

    URL: http://www.fifa.com/index.html

     

    Print This Press Release

     
    Share on Facebook

This site is not affiliated with or endorsed by the International Olympic Committee (IOC), United States Olympic Committee (USOC), or the National Olympic Committee (NOC) of any country.

Disclaimer Notice: By providing links to other Web Sites, Sports Features Communications® does not guarantee, approve or endorse the information or products available at these web sites, nor does a link indicate any association with or endorsement by the linked Web Site to http://www.sportsfeatures.com.