POSTED: Monday December 7th 2009
FOR IMMEDIATE RELEASE

FIFA and its Partners join forces for social development

adidas, Coca-Cola, Emirates, Hyundai/KIA, Sony and Visa

World     football’s governing body FIFA and its six Partners adidas, Coca-Cola,     Emirates, Hyundai/KIA, Sony and Visa are joining forces to further     sustainable social development through football. The resulting projects will strengthen FIFA’s     ongoing social responsibility programmes and offer the partners an     innovative and sustainable approach to corporate social     responsibility.

Football     is played by millions of people around the world. As the guardian of the game, FIFA – with its 208     member associations – has a responsibility that does not end with     organising the FIFA World Cup™ and developing the game itself.     FIFA is also committed to social     development and in 2005 strengthened its mission to build a better future     by drawing up a social responsibility strategy, establishing a Corporate     Social Responsibility Department and creating the Football for Hope     movement.

Through     this new and closer collaboration with its Partners in the area of     corporate social responsibility, FIFA will be able to further strengthen     its social programmes and provide additional support to community-based     organisations all over the world. Reciprocally, the diverse and innovative     programmes and initiatives under the umbrella of the Football for Hope     movement will offer concrete and tailor-made opportunities for the FIFA     Partners to engage in social development through     football.

“This strategic new area of     activity reinforces the important cooperation between FIFA and its     Partners. What is more, it provides our Partners with the ideal platform     to sustainably strengthen our joint mission to ‘build a better future’,”     said FIFA President Joseph S. Blatter.

The     Football for Hope movement, which will be a cornerstone of this new area     of collaboration, aims to use the power of football for social     change. Since its creation in 2005, it has brought     together, strengthened and supported community-based organisations and     their programmes all over the world. The support includes financial resources,     infrastructure, training, capacity-building and know-how exchange on     various topics such as education, health promotion, peacebuilding, social     integration and the environment.    

With     its many successes on the ground, its global reach and the strong     commitment of its founders, the Football for Hope movement has become an     attractive platform for the public and private sectors, civil society and     multilateral development institutions to invest sustainably and develop     innovative partnerships for social development.

For     more information on FIFA corporate social responsibility and Football for     Hope, go to: http://www.fifa.com/csr

Further     information from:     

    FIFA
    Media Department – Tel.:
    +41-43/222
    7272, Fax:
    +41-43/222
    7373, e-mail:
   

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Keywords · FIFA · adidas · Coca-Cola · Emirates · Hyundai/KIA · Sony · Visa

Name: Nicolas Maingot
Organization: FIFA
Email:
Phone: +41-43/222 7272
URL: http://www.fifa.com/index.html

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