POSTED: Friday December 4th 2009
FOR IMMEDIATE RELEASE
IOC Announces First Winner Of "The Best of Us Challenge"
The winner, Grant Gibbons of Sterling VA, USA, will receive a trip for two to the Vancouver 2010 Olympic Winter Games taking place in February 2010.
International Olympic Committee (IOC) today announced the first winner
of its global digital initiative “The Best of Us Challenge”.
winner, Grant Gibbons of Sterling VA, USA, will receive a trip for two
to the Vancouver 2010 Olympic Winter Games taking place in February
2010. Mr Gibbons, who was declared the winner after a random selection
process, submitted a video to the Challenge site showing him beating
Estonian Olympian Gerd Kanter at a discus pick-up challenge.
Gibbons said, “The Best of Us Challenge is great: not only do we have a
chance to show off what we can do, but we get to see a side to our
favourite Olympic athletes that we normally don’t get to see.”
“The Best of Us Challenge” will continue through 2010, and participants who submit videos to the official site (http://thebestofuschallenge.olympic.org) are still eligible to win a wide range of remaining prizes, including:
- A trip for two to the inaugural Youth Olympic Games in Singapore (August 2010)
- “The Best of Us” memorabilia signed by Olympians
- Official “Mario and Sonic at the Olympic Winter Games” video games
- “The Best of Us” posters
its launch in October, “The Best of Us Challenge” has received a total
of more than 2.5 million views in over 200 countries globally.
Lumme, Director of IOC Television and Marketing, said, “The Best of Us
Challenge is proving to be a very successful way for the IOC to engage
young people in the digital space, using the popular online video
platform YouTube. It’s a fun initiative that offers the unique
opportunity to compete against world famous athletes - and beat them!
We will have additional challenges from Olympic athletes coming online
through 2010, and we look forward to new participants getting involved
in the Challenge in 2010, and hopefully winning a trip to the
first-ever Youth Olympic Games”
About “The Best of Us Challenge”
Best of Us Challenge”, powered by YouTube(TM), invites people around
the world to challenge Olympic athletes via an online competition.
Many well-known Olympians are participating in the Challenge, including:
- Michael Phelps (USA/Swimming)
- Rafael Nadal (Spain/tennis)
- Lindsey Vonn (USA/skiing
- Natalie Cook(Australia/beach volleyball)
- Shawn Johnson (USA/gymnastics)
- Asafa Powell (Jamaica/athletics)
- Yelena Isinbayeva (Russia/pole vault).
matter what the skill - from balancing a stick for as long as possible
to doing the most clapping push-ups in 30 seconds - The Best of Us
Challenge encourages young people to find the best in themselves, share
it with the world and then challenge each other to become better at it.
Young people also have the option to create and submit their own
challenges independent of the Olympians, truly giving them the
opportunity to show what they do best.
The Best of Us Challenge was created in partnership with Cole & Weber/United http://www.coleweber.com/ and YouTube(TM).
About “The Best of Us” Campaign
objective of the IOC’s 2009/10 promotional campaign is to communicate
the key Olympic values of Excellence, Friendship and Respect to a
global youth audience.
The theme of the campaign is “The Best of Us”
- a simple, powerful idea that transcends cultures and borders,
motivating young people around the world to participate in sport by
proving that sport can bring out the best in themselves.
For more information:
# # #
Name: Sandrine Tonge
Organization: IOC International Olympic Committee
Phone: +41 21 621 60 00
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