POSTED: Wednesday November 18th 2009
FOR IMMEDIATE RELEASE

LINDSEY VONN AND NBCOLYMPICS.COM FORM PARTNERSHIP FOR CONTEST TO DESIGN HER HELMET FOR THE 2010 VANCOUVER OLYMPIC WINTER GAMES

“This is your chance to be with me in Vancouver,” - Lindsey Vonn



       Once-in-a-Lifetime Opportunity to Design World Cup Skiing Champion Lindsey Vonn’s Olympic Helmet




       NEW YORK – Nov. 18, 2009 - NBCOlympics.com invites fans to
join in the Countdown to Vancouver and participate in the “Design
Lindsey’s Helmet” contest, beginning November 23. Lindsey Vonn, one of
the most successful Alpine skiers in U.S. history, is challenging fans
to convince her that their artwork is what she wants to feature on her
helmet while soaring down the slopes during the upcoming 2010 Vancouver
Winter Games.



“This is your chance to be with me in Vancouver,” said Vonn.  “Whether
you’re an aspiring graphic designer or just someone who likes to doodle
all day, it doesn’t matter if you snow plow down the bunny slopes,
tree-ski in waist deep powder, or just hang in the lodge, I want to see
your designs.”



To enter the contest, fans as young as 13 years old can log on to NBCOlympics.com/lindseys-
helmet/
and enter original artwork by December 21. A team of judges will narrow
the submissions down to a final three designs, which will be showcased
on NBCOlympics.com the first week of January. Fans will then have the
opportunity to log on and vote to help Lindsey decide on the winning
design.



The voting closes on January 11 with the winner to be announced in late
January. The grand prize winner for the “Design Lindsey’s Helmet”
contest will be awarded a trip for two to Vail, Colorado, one of the
world’s top ski resorts. Prizes also include a pair of Head skis and
bindings and a Uvex helmet and goggles.



“Now that the World Cup season has started, I’m getting very excited
for the Olympics,” said Vonn.  “I really wanted to do something that
allowed my fans to share in my Vancouver experience, and this is what I
came up with.  I’m looking forward to seeing what people create for my
helmet.”



In support of the contest, NBCOlympics.com is undertaking several
different promotional tactics to alert fans about the challenge,
including online ads that will run on the web site, 30 second-spots to
run on NBC and Universal Sports, and a grassroots campaign designed to
reach out to art and design schools across the country as well as
online and print-based lifestyle media outlets.




       Members of the media can get more information about NBC
Universal and its programming on the NBC Universal Media Village Web
site at www.nbcumv.com.


 

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Keywords · NBCOlympics · Lindsey Vonn · Vancouver 2010


Name: Adam Freifeld
Organization: NBC
Email:
Phone: +1.212-664-6772


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