POSTED: Friday November 13th 2009

IOC awards Singapore 2010 Youth Olympic Games broadcast rights

SingTel and StarHub to become the official broadcasters within Singapore for the inaugural Youth Olympic Games in Singapore in 2010.

International Olympic Committee (IOC) today announced agreements with
MediaCorp, SingTel and StarHub to become the official broadcasters
within Singapore for the inaugural Youth Olympic Games in Singapore in

Olympic Broadcasting Services (OBS), the host broadcast
subsidiary wholly owned by the IOC, will be responsible for delivering
to these three organisations, as well as to broadcasters around the
world, a number of live broadcast feeds and a 24-hour Youth Olympic
News Channel, which will incorporate two daily highlight programmes.
The coverage will embrace all broadcast platforms, including
free-to-air television, radio, cable television, mobile phone and

IOC President Jacques Rogge said: “The first ever Youth
Olympic Games will be an important moment for the Olympic Movement. It
is the first time we have launched a new event since the first ever
Winter Games in 1924. Today’s announcement is a big step forward in
ensuring that the Youth Olympic Games are available to viewers on all
broadcast platforms, both within Singapore and around the world.”

Executive Board member Richard Carrión, who led the negotiations, said:
“I would like to thank MediaCorp, SingTel and StarHub for their hard
work in making today’s announcement a possibility. The Youth Olympic
Games are aimed not only at those young people competing in Singapore,
but also to young people around the world, and we are delighted that we
are in a position to be able to make this a reality via live and on-
demand broadcast.”

OBS Managing Director Manolo Romero said:
“OBS is excited to be participating in the launch of this visionary
initiative of the IOC, by providing broadcasters around the world with
comprehensive coverage of the first ever Youth Olympic Games. The
broadcast of the Games will endeavour not only to capture the major
sports achievements of the young athletes, but will also have a special
focus on the cultural and educational components of the Games.”

Shaun Seow, MediaCorp Deputy CEO (News, Radio, Interactive & Print)
said: “We are very pleased and honoured to be appointed as an official
broadcaster for free-to-air television and radio for the 2010 Youth
Olympic Games in Singapore. We are equally excited to be working
alongside Olympic Broadcasting Services to bring the live action of the
Games to viewers through our daily coverage of the Games.”

Edward Ying, Chief, Content and Media Services Group, SingTel, said:
“SingTel is very pleased to have the opportunity to bring the
excitement of the inaugural Youth Olympic Games to audiences around the
region. Our innovative applications and reliable network will help us
to connect with young people, as well as enabling them to catch every
single moment of the Games via their favourite delivery mediums - the
mobile phone and the internet.”

StarHub Chief Operating Officer,
Tan Tong Hai, said: “As a full service provider, we look forward to
delivering unparalleled coverage of the Youth Olympic Games across our
suite of pay TV, mobile and internet platforms. We are delighted to be
able to celebrate and showcase the achievements of the young athletes
through multiple channels dedicated to the simultaneous broadcast of
live events, as well as the Youth Olympic News Channel, which will be
made available free and round-the-clock to all viewers in Singapore.”



has been granted the exclusive broadcast rights on free-to-air
television and radio within Singapore, and non-exclusive right to
broadcast clips on a delayed basis in English on Channel News Asia,
MediaCorp’s proprietary television news channel.

has been granted the exclusive broadcast rights for the Youth Olympic
News Channel on the mobile phone platform within Singapore. In
addition, it has acquired the rights to the Youth Olympic News Channel
and the live feeds in Bangladesh, India, Indonesia, Pakistan,
Philippines and Thailand on the mobile phone platform.

SingTel will cooperate with OBS to develop an internet webcasting
solution with a view to maximising the exposure of the Youth Olympic
Games internationally.

StarHub has been granted
the exclusive broadcast rights to the live feeds on the pay cable
television and mobile phone platforms within Singapore, as well as the
exclusive broadcast rights for the Youth Olympic News Channel within
Singapore on its free Preview Channel, Channel 01.

All three
organisations have also acquired the non-exclusive right to broadcast
the Youth Olympic Games online (live and on-demand) within Singapore.

addition to today’s announcement, the IOC has informed all existing
official Olympic broadcast partners (in territories outside Singapore)
that they have the opportunity to acquire the right to broadcast the
Youth Olympic Games within their territory without charge, if they
guarantee certain levels of exposure across all media platforms.

official IOC and Singapore 2010 web sites will also broadcast the Games
online (live and on demand) to viewers around the world free of charge.

Youth Olympic Games in Singapore, to be held between 14 and 26 August
2010, will bring together 3,600 athletes between 14 and 18 years of age
from all 205 National Olympic Committees to compete in the 26 sports on
the London 2012 Olympic Games programme. A fully fledged educational
programme will raise participants’ awareness of the Olympic values and
topics such as healthy lifestyles and the fight against doping. A
number of communications initiatives will link the young people of the
world with the event. A cultural programme will ensure a festive and
pleasant atmosphere within the host city.



For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, e-mail:

To contact MediaCorp: Clarence Pong, Head, Corporate Communications & Marketing MediaCorp Pte Ltd, e-mail:, DID: 65 6350-3343,
Fax: 65 6251-5628

To contact Singtel: Tricia Lee, Corporate Communications Manager,, Tel: +65 6838 3065

To contact StarHub: Huang Shu-Yin, Assistant Manager, Corporate Communications,

Tel: +65 6825 5117, e-mail:

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Keywords · IOC · Singapore · Youth Olympic Games · Jacques Rogge · SingTel · StarHub

Name: Sandrine Tonge
Organization: IOC International Olympic Committee
Phone: +41 21 621 60 00

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