POSTED: Wednesday October 28th 2009
FOR IMMEDIATE RELEASE

Bosco Sport becomes General Partner for the Sochi 2014 Olympic and Paralympic Winter Games

The Sochi 2014 Organizing Committee has now raised more than $850m from its Tier One Partner programme through seven companies – in just one year.

28 October, 2009, Moscow, Russia – The Sochi 2014 Organizing Committee today announced that Bosco Sport, the Russian sportswear brand, has been awarded General Partner status for the 2014 Olympic and Paralympic Games in the Sochi 2014 Apparel category. The deal, worth over $100 million, grants Bosco Sport the following official status:

·         Exclusive Outfitter of the Russian Olympic and Paralympic teams (at Vancouver 2010, London 2012, Sochi 2014 and Rio de Janeiro 2016) and General Partner of the Russian Olympic and Paralympic teams (in respect to each team at the 2010, 2012, 2014 and 2016 Games)

·         General Partner of the XXII Olympic Winter Games 2014 and XI Paralympic Winter Games in Sochi

Bosco Sport also signed the licensing agreement with the Sochi 2014 Organizing Committee according to which Bosco Sport becomes official producer of licensed apparel with the Olympic symbols for the period up to and including 2016.

The status of General Partner gives the Company the right to use the symbols of the XXII Olympic and XI Paralympic Winter Games, as well as symbols of the National Olympic and Paralympic Committees on the territory of Russia. Bosco Sport also gains the right to use Olympians in the activation of its marketing and commercial programs.

As part of the agreement, Bosco Sport will produce uniforms for the Russian Olympic and Paralympic teams as well as Sochi 2014 volunteers and staff during the Vancouver, London, Sochi and Rio de Janeiro Games. The new 2010 Bosco Sport Winter collection with the Olympic symbols will hit the market already in November 2009.  The Russian Olympic and Paralympic teams will be wearing the same uniform at the 2010 Games in Vancouver

Head of Bosco di Ciliegi group of companies, Mikhail Kusnirovich, said:

«The Olympic Games are one of the most striking examples of world’s progress and humanism. The Olympic Games in Sochi give Russia an excellent opportunity to reveal to the world our best qualities and perspectives. We, in Bosco di Ciliegi, are extremely proud of our connection with the Olympic Family and our involvement in Olympic Movement.   Being armed with our previous experience, we will do our best to make our activity in outfitting sportsmen, volunteers, participants and guests of Winter Olympic and Paralympic Games in Sochi a success, to add up a part of our proud to the entire Olympic Movement».  

Dmitry Chernyshenko, Sochi 2014 President and CEO, said:

“First of all I would like to thank all participants in the tender. We are delighted that a Russian company has won this race. Bosco Sport has become a revered brand all over the world due to the unique design of its sportswear. Bosco Sport has great credentials that will ensure it meets and exceeds the expectations of both Russian athletes’ and Russian fans’ in their design of all apparel connected with forthcoming Olympic and Paralympic Games.”

Sochi 2014 General Partners already signed up are Aeroflot, Megafon, Rostelecom, Rosneft, Sberbank of Russia, Volkswagen Group Rus. Worldwide Olympic Partners signed up until Sochi 2014 are Coca-Cola, Atos Origin, Omega, Panasonic, Samsung and Visa.

Notes to Editors

As part of the marketing program developed by Sochi 2014, General Partners have the right to use Olympic intellectual property, and participate in various Olympic projects and the activation of the Olympic marketing programs.

Open Tier One partnership categories to name Sochi 2014 General Partners are “Insurance” and “Gas”.

The fully regulated tender procedure to become a partner of the 2014 Winter Games consists of several stages. After closing partnership applications for a category, the Sochi 2014 Organizing Committee will send registered companies an invitation to participate in a contest where a winner in each category will be decided. Registered companies must confirm their participation and provide their sponsorship proposals to the Evaluation Commission, which consists of Organizing Committee experts and representatives of those areas where the partner is being chosen. The Evaluation Commission takes its final decision after seeing all participants’ presentations and holding the final auction (if there are more than one proposal).

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Keywords · Sochi 2014 · Bosco Sports · Mikhail Kusnirovich · Bosco di Ciliegi · Dmitry Chernyshenko

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Name: Xenia Reizhevskaya
Organization: Sochi 2014
Email:
Phone: +7 (495) 984 2014
URL: http://www.sochi2014.com

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