POSTED: Saturday October 10th 2009
FOR IMMEDIATE RELEASE

Historic live concert in Soweto to usher in the FIFA World Cup

Musical concert to welcome thousands of fans to FIFA World Cup in South Africa

Bringing together the two universal passions of football and music, the first FIFA World Cup™ on African soil will welcome tens of thousands of fans with a momentous concert on the eve of the competition. To this end, FIFA has appointed Control Room, a producer of global live entertainment events, to create, organise and produce the Official Kick-Off Celebration Concert for the 2010 FIFA World Cup South Africa™.

Featuring major African and international music artists, the concert will be staged at the Orlando Stadium in Soweto/Johannesburg on 10 June 2010, the day before the world’s most-watched sports event kicks off. Control Room, organisers of global-spanning live music events including Live Earth, will announce the line-up of performing artists as well as ticketing information at a later date.

All net proceeds from the concert will be donated to “20 Centres for 2010”, the Official Campaign of the 2010 FIFA World Cup South Africa™ which aims to build 20 centres across Africa offering education and healthcare services as well as football training to disadvantaged communities.

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Keywords · 2010 FIFA World Cup · South Africa · Control Room

Name: Rich Mkhondo
Organization: 2010 World Cup SALOC
Email:
Phone: +27832010254

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