POSTED: Monday September 21st 2009
FOR IMMEDIATE RELEASE

THE FIFA WORLD CUP TROPHY - around the world in 225 days

FIFA and Coca-Cola send the official FIFA World Cup Trophy on its longest ever journey around the world to visit every African nation

   
   
   
   

        ZURICH, 21 September 2009 – FIFA and     The Coca-Cola Company today unveiled the route of the FIFA World Cup     Trophy Tour by Coca-Cola. World football’s greatest prize is set to embark     on its longest ever global tour, with FIFA and The Coca-Cola Company     taking the real solid-gold trophy to 86 countries during a 225-day journey     and allowing thousands of fans to enjoy a rare close-up view of the     authentic FIFA World Cup Trophy. The trophy will travel 134,017 kilometres     (83,274 miles) and visit every nation in Africa to give African fans the once-in-a-lifetime     experience of having their picture taken with the     trophy.

   

 

   

                The ceremonial start of the tour was held today as FIFA President     Joseph S. Blatter and Coca-Cola Chairman and CEO Muhtar Kent accompanied     the trophy on the first steps of its journey. Later in the week, the FIFA     World Cup Trophy will be flown from Zurich     to its first stop in Cairo, Egypt.    

   

 

   

“Through this event, we are     really engaging football fans on a global scale, giving them the unique     opportunity to have their picture taken with the most prestigious prize in     world football and to embrace the excitement surrounding the FIFA World     Cup,” said Joseph S. Blatter. “I am especially thrilled that the FIFA     World Cup Trophy Tour takes in all 54 nations in Africa and that this opportunity is thus afforded to     all African football fans. None of this would have been possible without a     strong and loyal partner such as Coca-Cola,” he stated in his     speech.

   

 

   

                 “Our programmes to     support the 2010 FIFA World Cup, such as the Trophy Tour, will leave a     lifelong impression on consumers that helps to reinforce loyalty and     preference for our business and our brands,” said Muhtar Kent.     

   

               

   

NOTE TO EDITORS:     Media can retrieve digital photos and other artwork to accompany this     story by visiting the FIFA Media Channel on http://extranet.fifa.com/mediachannel.

   

Further     information from:

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Keywords · FIFA World Cup · Coca-Cola · Sepp Blatter

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Name: Nicolas Maingot
Organization: FIFA
Email:
Phone: +41-43/222 7272
URL: http://www.fifa.com/index.html

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