POSTED: Thursday August 27th 2009

IOC reaches agreement for 2014 & 2016 broadcast rights in Brazil

Globo Comunicação e Participações S.A. (TV Globo) won the bid across all platforms.

The International Olympic Committee (IOC) has awarded the broadcast rights for the Sochi 2014 Olympic Winter Games and the Games of the XXXI Olympiad in 2016 to three organisations.
Globo Comunicação e Participações S.A. (TV Globo), which won the bid, has acquired the rights across all broadcast platforms, including free-to-air television (on a non-exclusive basis, in partnership with Rádio e Televisão Bandeirantes Ltda (Bandeirantes)) and subscription television, internet and mobile phone (on an exclusive basis).
In addition, Radio e Televisão Record S/A (Rede Record) has acquired the rights on free-to-air television (on a non-exclusive basis).
Speaking about the partnership, IOC President Jacques Rogge said, “This is an important announcement, not only for the IOC but for the Olympic Movement as a whole. Brazilians will be able to enjoy unparalleled coverage of the Olympic Games in 2014 and 2016. The agreement also represents an important increase in revenue for the Olympic Movement, which will be redistributed to help develop and promote Olympic sports around the world.”
Commenting on the deal, IOC Executive Board member Richard Carrión, who led the negotiations, said “This is an unprecedented announcement, and I would like to personally thank all the parties involved in the negotiations. By working with Brazil’s leading media organisations, we are confident that this represents a great deal for Olympic fans in the region. There will be a huge increase in the amount of Olympic action broadcast, both during and outside Games time, and Brazilians will have more choice of how, when and where they follow the Olympic Games.”
Roberto Irineu Marinho, President of TV Globo, said “Globo is very proud to have won the IOC tender for the broadest set of media rights ever offered for the Brazilian market. We are also very pleased that our innovative offer for non-exclusive over-the-air rights responded to the IOC’s desire to maximise broadcast coverage, allowing the IOC to subsequently seek additional broadcast partners at its discretion, and return the Olympic Games to Brazil in a multi-channel environment.”
João Carlos Saad, President of Bandeirantes, said “The Bandeirantes Group feels extremely happy to have won the right – that is also a noble mission – to broadcast the Olympic Games. This is proof of our strength not only in national sport but also in Brazil´s communications system. It represents the perpetuation of a tradition deep-rooted in BAND´s history, always as a loyal and efficient partner of the IOC”.
Alexandre Raposo, President of Rede Record, said “The presence of Record reaffirms our commitment to support the Olympic Movement and I believe that all broadcasters will make their best efforts for excellent coverage of the Games in 2014 and 2016”.
The rights holding broadcaster in Brazil for the Vancouver 2010 and London 2012 Olympic Games is Rede Record:
For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, email:, or visit our website at
TV Globo, Gisela Pereira, Tel: +55 21 2540-2945, email

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Keywords · IOC · 2014 Olympics · 2016 Olympics · Globo Comunicação e Participações S.A. (TV Globo) · Olympic bids

Name: Sandrine Tonge
Organization: IOC International Olympic Committee
Phone: +41 21 621 60 00

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