POSTED: Sunday August 23rd 2009
FOR IMMEDIATE RELEASE
Usain Bolt Bolsters Jamaica Tourism Industry
Bolt supported Jamaica Minister of Tourism Hon. Edmund Bartlett at the WSDE reception in Berlin.
WSDE - the ground-breaking sport tourism exhibition, which will be co-located alongside next year’s 2010 FIFA World Cup on 5-9 July 2010 – used the VIP reception to show-case the $600 billion a year inter-linked potential of sport, travel and tourism.
The top-level gathering commended Jamaica’s successful leverage of its sporting heroes at the IAAF World Athletics Championships and the island’s ambitions to become a sport tourism front runner.
Guest of honour was the undoubted superstar of world sport, Usain Bolt, who endorsed the address from Jamaica Minister of Tourism Hon. Edmund Bartlett.
Mr Bartlett said “The last 9 days has proven beyond doubt that the power of sport can redefine a nation’s world-wide perception and the natural synergies can revolutionise a destination’s travel and tourism industry.”
He continued “Jamaica has successfully utilised the relationships we have with our partners and stakeholders here, including tour operators TUI and sportswear giants Puma, and the power of our elite athletes to revolutionise the nation’s brand and to drive future tourism growth. We are anticipating very rich rewards.”
Chris Frost Director WSDE, says ”After numerous meetings with other sporting destinations during the IAAF World Athletics Championships here in Berlin, the message is that other countries will follow suit and mirror the success of the Jamaica Tourist Board”.
With over 500,000 international sport tourists and 22,000 media expected to attend next year’s FIFA World Cup in South Africa, World Sport Destination Expo 2010 will offer an unrivaled platform to promote destinations and sports resorts and to sign new contracts with pre-invited top buyers of sport tourism products and services.
With exhibition space selling out fast, Gianni Merlo, President of the International Sport Press Association said today:
“If you represent a city or region eager to win the rights to host major sporting events, if your hotel or resort offers sporting facilities, if you are a facilitator of sport tourism, or a member of the international sports media I urge you to participate in this world-class sport tourism event.”
ENDS.
Notes to Editors
About World Sport Destination Expo – SCC Joburg 5-9 July 2010
World Sport Destination Expo is the first global business forum dedicated to showcasing the $600 billion a year sport tourism industry.
Co-located alongside the 2010 FIFA World Cup in Johannesburg, the world’s most sought after sporting destinations, resorts and hotels, tour operators, specialist event organisers, sporting bid committees, financial investors and elite buyers will meet to sell and sign new contracts over 5 dedicated business days on 5-9 July 2010.
World Sport Destination Expo attendance is strictly by VIP invitation and only qualified industry buyers, sporting bodies and leading suppliers will be permitted to attend the appointment driven business to business days on 5-6 July 2010. Invitation on 7-9 July 2010 will be extended to the wider sport tourism industry and pre-selected AB consumers.
Useful links:
Useful Information - http://www.worldsportdestinationexpo.com/exhibiting
For further information and hi-resolution imagery or video footage, please contact Chris Frost or Sion Rapson at World Destination Expo:
chris@worldsportdestinationexpo.com
sion@worldsportdestinationexpo.com
tony@worldsportdestinationexpo.com
—
For generic information email: info@worldsportdestinationexpo.com
Visit: www.worldsportdestinationexpo.com
# # #
Keywords · Usain Bolt · WSDE · Berlin · IAAF World Championships
Name: Dave Bowers
Organization: World Sport Destination Expo
Email:
Phone: +44 1730 711920
URL: http://www.worldsportdestinationexpo.com/
Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.
Print This Press Release
