POSTED: Monday August 17th 2009
FOR IMMEDIATE RELEASE
United States Olympic Committee Names Mitch Poll Managing Director for Partnership Marketing
Mitch Poll was formerly with the National Football League (NFL)
COLORADO SPRINGS, Colo. - The U.S. Olympic Committee (USOC) announced today the hiring of Mitch Poll as Managing Director of Partnership Marketing. Poll will direct marketing activities for the USOC’s corporate partners, including management of corporate partner relations and revenue development. Poll began his new assignment with the USOC on July 27.
Poll joins the USOC after having spent the past 10 years with the National Football League (NFL) in New York, N.Y. As the NFL’s Group Managing Director for Customer Sales and Partnership Marketing, Poll led one of four business teams that collectively drove League sponsorship revenue up 200% over the last three seasons. His efforts helped secure over $500 million in marketing and NFL Media Investments from corporate partners such as Bank of America, Visa, FedEx, IBM and Sate Farm. In addition, he helped generate $650 million in NFL revenue from partners such as Canon, Coors, FedEx, GM and Motorola.
During his tenure with the NFL, Poll was also the Director of NFL Club Marketing and was responsible for maximizing Club revenues and marketing potential through strategy development, best practices and annual planning support.
From 1995-99, Poll was the Manager of Business Development for the Seatte SuperSonics where he helped create more than $1 million of new revenue for the team. Prior to that, Poll was the Sales Manager for KJR Radio in Seattle from 1990-95.
“The addition of Mitch to our Partnership Marketing Team will be invaluable to the USOC,” said Lisa Baird, USOC Chief Marketing Officer. “His wealth of experience and knowledge as well as his proven track record with one of this country’s most iconic brands can only strengthen our partner relations and overall marketing strategy.”
Poll earned a Bachelor of Arts degree in history from the University of California-Los Angeles in 1988.
For more information, please contact the USOC Communications Division (719/866-4529).
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Keywords · USOC · Mitch Poll · marketing
Name: Usoc Media
Organization: USOC
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Phone: +1.719.866.2206
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