POSTED: Tuesday August 4th 2009
FOR IMMEDIATE RELEASE

Qantas Socceroos powered by Australia’s favourite breakfast cereal

Tim Cahill still Australia’s Weet-Bix Kid

Weet-Bix continues its support of Australia’s great national sporting teams by announcing today that it is extending its sponsorship of the Qantas Socceroos and the Hyundai A-League for a further three years.
 

Dynamic Qantas Socceroo midfielder Tim Cahill will also continue to be fuelled by Weet-Bix over the next four years.

 
The extended agreement will see Cahill and the Qantas Socceroos through the 2010 World Cup in South Africa, Asian Cup qualifiers and a host of International matches between now and 2011. It will also see the Hyundai A-League through its launch of the 2009 season this week until the end of the 2011 season.

 
Chief Executive Officer of Football Federation Australia (FFA), Ben Buckley said: “We are delighted to continue our relationship with one of Australia’s iconic brands and health food companies.

 
“The Qantas Socceroos are a great Australian team with significant national support and we all look forward to watching the enormous excitement they will generate over the coming months as we step up to the biggest stage of them all – the FIFA World Cup.

 
“The Hyundai A-League is no different.

 
We kick-off in two days time with an expanded competition so, for football and sports, now is the time to be part of something bigger.”

 
Buckley said whether from  the Hyundai A-League, the Qantas Socceroos or the Westfield Matildas, players will continue to eat their Weet-Bix.

 
Cahill said that he is looking forward to being actively involved with Weet-Bix over the next few years.

 
“Like most kids in Australia, I grew up on Weet-Bix”, said Cahill. “I have aspired to be a great footballer but to be chosen as a Weet-Bix Kid is something I never would have imagined.

 
“I start my day with five Weet-Bix because it provides long lasting energy and the right nutrients to perform at my best.

 
“I would eat Weet-Bix anyway whether they pay me or not,” said Cahill. “It’s great to be a Weet-Bix Kid”.

 
Cahill entered the history books in 2006 for scoring Australia’s first goal at a FIFA World Cup – and then capped it off by scoring the second also!

 
Sanitarium General Manager - Sales and Marketing, Rick Wilson said its continuing relationship with the football in Australia and Tim demonstrated its long-standing commitment to encouraging Australians to live a healthy and active lifestyle.

 
“Weet-Bix is Australia’s No.1 breakfast cereal, and after the exceptional performance of Tim and the Qantas Socceroos at the 2006 FIFA World Cup, Australian football has seen an incredible increase in its participation and following.
 

“Australia’s largest health food company Sanitarium aims to educate and inspire kids to eat a healthy breakfast like Weet-Bix,” said Wilson. “Sponsorships of elite national sporting teams, like the Qantas Socceroos, and active role models, like Tim Cahill, exemplify good health and fitness that children aspire to.

 
Sanitarium Weet-Bix is the official breakfast cereal of the Qantas Socceroos, the Hyundai A-League and the Westfield Matildas.
 

Tim has been a Weet-Bix Kid since December 2005 and has since become synonymous with Weet-Bix as an iconic Weet-Bix Kid.

 

 

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Keywords · FFA · Tim Cahill · Weet-Bix · Qantas Socceroos · Hyundai A-League · Ben Buckley

Name: Bonita Mersiades
Organization: FFA Football Federation Australia
Email:
Phone: +61 2 8354 5544
URL: http://www.footballaustralia.com.au/default.aspx?s=home

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