POSTED: Wednesday June 17th 2009

Momentum Appointed to Manage City Celebration Site for Singapore 2010 Youth Olympic Games

Momentum will develop a concept and programme that is integrated with other Games activities

Singapore, 17 June 2009 – The Singapore 2010 Youth Olympic Games Organising Committee (SYOGOC) has awarded the management of the Singapore 2010 City Celebration site to Momentum, a division of McCann Worldgroup.
Momentum will develop a concept and programme that is integrated with other Games activities, carry out site operational planning and implementation for the City Celebration site. In addition, Momentum will launch a marketing and publicity campaign to promote the City Celebration site.
Around 600 on-ground crew and volunteers are expected to be recruited by Momentum to help with the smooth running of the Singapore 2010 City Celebration, to be held from early August 2010 right through the Singapore 2010 Youth Olympic Games.
Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC said, ”Momentum’s proposal demonstrated a good understanding of the intent of the City Celebration site as a place for people to experience the excitement and festivity of the first Youth Olympic Games. Their proposed programme for the City Celebration incorporated the Olympic values of Excellence, Friendship and Respect and given their involvement in past Olympic Games, Singaporeans and visitors can look forward to a memorable experience at the Singapore 2010 City Celebration.” 
Mark Ingrouille, Region Director, Southeast Asia, McCann Worldgroup said, “Following the earlier announcement of the partnership between McCann Erickson and SYOGOC to develop the Singapore 2010 marketing campaign, the appointment of Momentum for the City Celebration event represents a double recognition and underscores McCann Worldgroup’s strength across disciplines.” 
Peter Yap, Managing Director, Momentum Singapore said, “The Singapore 2010 Youth Olympic Games is the single most significant sporting event ever hosted in the ASEAN region and we are thrilled to be able to play such a big part in creating this history together with SYOGOC. This appointment is a testimony to the knowledge that Momentum Worldwide has gathered over the years working on Olympic projects for many of our clients.”

About Singapore 2010
Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to 26 August 2010. The Singapore 2010 Youth Olympic Games will receive some 3,600 athletes and 800 officials from the 205 National Olympic Committees (NOCs), along with estimated 800 media representatives, 20,000 local and international volunteers, and more than 500,000 spectators. Young athletes - aged between 14 and 18 years - will compete in 26 sports and take part in Culture and Education Programme.
The Singapore 2010 Youth Olympic Games aims to inspire youth around the world to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. It will create a lasting sports, culture and education legacy for Singapore and youths from around the world, as well as enhance and elevate the sporting culture locally and regionally.
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About McCann Worldgroup
Since its formation in 1997, McCann Worldgroup ( has grown to become one of the world’s leading marketing communications organisation. It currently operates in more than 110 countries with best-in-class capabilities in seven branded communications disciplines.

McCann Worldgroup is comprised of McCann Erickson Worldwide, the world’s largest advertising agency network and the leader in global advertising; Universal McCann, innovative media planning/buying, and communications architects; MRM Worldwide, digital marketing and direct/consumer relationship management; Momentum, event marketing/sponsorship/sales promotion/entertainment marketing and retail marketing; and McCann Healthcare Worldwide, with three global professional and DTC healthcare advertising agency networks and two medical communications agencies. In addition, the Worldgroup collaborative offering includes alliances with FutureBrand, consulting/design and Weber Shandwick, public relations through The Interpublic Group of Companies.

Jointly issued by:
Singapore Youth Olympic Games Organising Committee 
McCann Worldgroup (Singapore) Pte Ltd

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Keywords · Singapore Youth Games · Singapore 2010 Youth Olympic Games Organising Committee · IOC · Momentum · McCann Worldgroup

Name: Joey Chen
Organization: Singapore Youth Olympic Games Organising Committee
Phone: +(65) 9618 6306

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